ESIC Business & Marketing School
Master Degree in Marketing Management from ESIC University
Pozuelo de Alarcón, Spain
Master degree
DURATION
12 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 24,200
STUDY FORMAT
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Master in Marketing Management at ESIC University trains you to manage international marketing and commercial strategies, aligning a global vision with local market needs. You’ll study drivers of globalization, customer-centric approaches, digitization, ethics, sustainability and new business models. The programme includes hands-on tools (PowerBI, Salesforce), marketing and sales simulators, and a curricular Business Study Tour at a Triple Crown institution.
Career Outcomes: You'll be prepared for roles in multinationals, agencies, start-ups or consulting firms. Typical positions include Key Account Manager, Product/Brand Manager, Trade Marketing Manager, Customer Experience Manager, Sales Manager, Marketing Director, Chief Marketing Officer, and marketing analyst.
Our Master in Marketing Management (MMM) is designed to help you manage international marketing and commercial strategies by aligning a global vision with local market needs. You’ll gain a deep understanding of the key drivers of globalization and customer-centric approaches that will keep you competitive in complex and ever-changing scenarios. The program explores how both SMEs and large corporations internationalize their products and services, and it includes hands-on training with tools like PowerBI and Salesforce. You'll also benefit from a business immersion experience at Bocconi University, giving you valuable international exposure.
A Unique Program to Manage the International Marketing and Commercial Environment
From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
The MMM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models.
The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour in a Triple Crown Institution (e.g., HEC Montreal) for a business immersion.
Once you complete the program, you will obtain a Master's Degree in Marketing Management from ESIC University.
Why Study Marketing and Commercial Management?
It is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
Internationalization
The students have the opportunity to complement the master’s degree in an internationally accredited (triple crown) university/BS, getting an additional diploma in HEC Montreal (Canada) and getting access to the most prominent specialized faculty in the industry, 100% with executive positions (Consulting, CEOs, Marketing Directors…), that instill the students with the most efficient and effective best practices. It offers the chance to continue their studies with an extension program in a university/BS abroad when finishing the master’s degree, and the students may apply, in parallel, for an internship during the program getting access to a labor exchange at the end.
Double Accreditation
The program has a double accreditation (EFMD and AMBA) with around 75%+ international students, providing the students with a strategic and operational vision for markets, customers, data, and technology in both directions, global-local and local-global, including a final project based on a group marketing plan to build the international commercialization of a product/service between two countries.
Skills
The students will develop a wide range of managerial skills for future leaders, such as teamwork, personal knowledge, leadership, communication, and negotiation, together with a data/fact-driven decision-making approach in the current Go-to-Market value, to maximize impacts, optimize resources, and increase growth.
Why Should You Study Marketing Management?
Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
You will gain the skills to design and implement effective marketing strategies, lead in global and digital environments, and make ethical, data-driven decisions. The programme will also enhance your communication and leadership abilities for real business impact.
- Master the Core Concepts and Methods of Marketing
- Apply Marketing Tools to Create Innovative Strategies
- Design and Implement Effective Marketing Plans in Global Contexts
- Evaluate Performance and Propose Strategic Improvements
- Make Marketing Decisions with Ethics, Sustainability, and CSR
- Enhance Your Communication and Leadership Skills
We do not want economic issues to be an obstacle for you to reach your objectives and ensure training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:
- Early enrolment grants
- Diversity grants
- Expiga grants
- Women and Leadership grant
Upon completing the MMM, you will be equipped to take on a wide range of roles across marketing, commercial, and consulting areas in any industry. Your career path will depend on your entry profile and professional development goals. Typical positions include:
- Key Account Manager
- Product or Brand Manager
- Trade Marketing Manager
- Customer Experience Manager
- Sales Manager or Business Development Manager
- Marketing Director
- Chief Communication Officer
- Chief Marketing Officer
You will be prepared to work in multinational companies, agencies, start-ups, or consulting firms, managing strategic and operational marketing initiatives with a global-local perspective.
This Master's is designed for young professionals like you, preferably with experience in business, marketing, or sales, and a bachelor’s degree or diploma in a related field. If you’re a recent graduate or come from a different academic background, you may still be admitted based on your academic record and a personal interview. In such cases, some supplementary preparation may be required. An official English certificate is mandatory for all candidates.
Academic Plan
The master’s program combines updated courses with a Master’s Final Project (TFM), which you will develop throughout the entire program. Each subject addresses key topics with a practical approach: workshops, digital projects, and the application of tools and strategies in real-world environments.
TRASFORMATIVE LEARNING METHODOLOGY:
A student-centered model that enhances your personal and professional development through:
- Practical application of real business challenges
- Soft skills development
- Expert faculty guidance
- A diverse and international community
- Access to all ESIC resources
- It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project — all designed to progressively put learning into practice.