ESIC Business & Marketing School
Master Degree in Digital Marketing from ESIC University
Pozuelo de Alarcón, Spain
Master degree
DURATION
12 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2027
TUITION FEES
EUR 24,100
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Master’s Degree in Digital Marketing at ESIC prepares you to lead digital transformation and omnichannel strategy through hands-on projects in digital strategy, online positioning, data management, social media and e-commerce. You’ll develop leadership, management and data-driven decision skills plus customer focus. The programme links marketing and analytics to train professionals for international roles in digital marketing, growth and CRM.
Career Outcomes: Graduates pursue roles such as Digital Communication Coordinator, Digital Strategy Analyst, E-commerce Coordinator, Social Media Manager, Growth Marketing Specialist, CRM & Automation Assistant, Digital Marketing Specialist; you'll also be prepared for analytics, SEO/SEM and digital marketing positions.
The goal of the Master´s Degree in Digital Marketing is to enhance your professional competitiveness through the most comprehensive training in digital marketing. Experience a hands-on learning journey focused on real digital projects covering key areas such as digital strategy, online positioning, data management supported by technology, the strategic use of social media, and E-commerce geared towards omnichannel integration.
The program prepares you to lead digital marketing with a strategic vision, manage data-driven processes across organizations, make decisions based on business impact, and fully review all digital marketing disciplines structured along the sales funnel, ensuring a customer-centric perspective.
You will also develop leadership and management skills to grow within any organization and establish yourself as a leading professional in the field.
Why Study Digital Marketing?
In recent years, the digitization of critical processes in companies has accelerated in order to become more competitive, and in some cases, profound digital transformations affecting business models are being driven.
Internationalization
In the wake of the COVID pandemic, business processes have been overhauled in pursuit of user experience excellence so that we are moving ever closer to omnichannel. This requires companies to be able to make agile, data-driven decisions, the great asset of these changes.
Technology
New technologies offer competitive capabilities that have never been seen before, which demands talent with digital marketing skills and capabilities that are in short supply. New professions such as the chief metaverse officer are appearing, other professions are specializing, and processes are becoming more complex, requiring managers with a holistic view.
Skills
The final consequence is that there are jobs that cannot be filled because the qualifications of the candidates do not match their needs. In addition, digital companies tend to grow rapidly, which makes them global corporations capable of operating simultaneously in very different markets. This master's degree is ESIC's response to the need for international digital marketing talent that companies so desperately need.
Throughout the program, you will gain the skills needed to lead data-driven digital strategies, optimize investments, and generate real business impact. You will learn how to integrate digital marketing into decision-making processes and manage projects with an agile, analytical, and customer-centric mindset.
- Integrate the digital marketing function
- Lead digital marketing plans
- Develop digital projects
- Optimize time to market and media investment
- Develop strategic digital ecosystems
- Advanced management of the digital marketing funnel
We do not want economic issues to be an obstacle for you to reach your objectives and ensure training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:
- Early enrolment grants
- Diversity grants
- Expiga grants
- Women and Leadership grant
Our master’s programme equips you to thrive in the area of digital marketing that interests you most. From social media or influencer marketing to data analysis or specialising in e-commerce – the choice is yours. Here are some of the real roles our alumni hold.
- Digital Communication Coordinator
- Digital Strategy Analyst
- E-commerce Coordinator
- Social media Manager
- Performance Marketing Executive
- Growth Marketing Specialist
- CRM & Automation Assistant
- Digital Communication Executive
- Digital Marketing Specialist
This master’s degree is aimed at young professionals and recent graduates with a background or strong interest in marketing, communication, or digital business, who want to thrive in an international and data-driven environment. The program equips them with the tools, mindset, and hands-on experience needed to become future leaders in digital marketing—capable of driving innovation, strategy, and growth in organizations navigating constant digital transformation.
The master’s program combines updated courses with a Master’s Final Project (TFM), which you will develop throughout the entire program. Each subject addresses key topics with a practical approach: workshops, digital projects, and the application of tools and strategies in real-world environments.
TRASFORMATIVE LEARNING METHODOLOGY:
A student-centered model that enhances your personal and professional development through:
- Practical application of real business challenges
- Soft skills development
- Expert faculty guidance
- A diverse and international community
- Access to all ESIC resources
- It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project — all designed to progressively put learning into practice.