Master Degree in Digital Marketing from ESIC University

Know More about the Most Successful Techniques of Digital Marketing with the Master in Digital Marketing of ESIC

The program trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data-driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organised along the sales funnel ensuring customer-centric vision. The aim is to increase professional competitiveness in international environments through practical training with a special focus on digital projects covering critical areas such as digital positioning, technology-supported data management, strategic use of social networks, and e-commerce towards omni-channeling. As this is an area of development in continuous evolution, we ensure that the program introduces competencies that strengthen the main management skills needed to compete in a highly demanding international scenario.

Once you complete the program, you will obtain a Master's Degree in Digital Marketing from ESIC University.

Why Study Digital Marketing?

In recent years, the digitization of critical processes in companies has accelerated in order to become more competitive, and in some cases, profound digital transformations affecting business models are being driven.

Internationalization

In the wake of the COVID pandemic, business processes have been overhauled in pursuit of user experience excellence so that we are moving ever closer to omnichannel. This requires companies to be able to make agile, data-driven decisions, the great asset of these changes.

Technology

New technologies offer competitive capabilities that have never been seen before, which demands talent with digital marketing skills and capabilities that are in short supply. New professions such as the chief metaverse officer are appearing, other professions are specializing, and processes are becoming more complex, requiring managers with a holistic view.

Skills

The final consequence is that there are jobs that cannot be filled because the qualifications of the candidates do not match their needs. In addition, digital companies tend to grow rapidly, which makes them global corporations capable of operating simultaneously in very different markets. This master's degree is ESIC's response to the need for international digital marketing talent that companies so desperately need.

1. Global Strategy Moduletools
2. Data Driven Organisations Moduletools
3. Smart Decision-Making Process Tools
4. Web & Search Engine Marketing Moduletools | Licence
5. Digital Traffic Management Excellence tools | Licence
6. E-Sales Module Tools | Licence
7. TFM. Final Project

1. Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigor of the objectives and strategies, action plans with KPIs, and clear ROI of the plan as a whole
2. Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as SEO, SEM, web, social networks, e-commerce, and the transversal effect of data
3. Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact business generation, connecting digital marketing investments with financial results
4. Know the main digital marketing tools in order to optimize the impact that the digital marketing function generates in international companies in terms of results and time to market
5. Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking, etc. with the limit of ethical values and the breadth of international professional environments.

There is currently a booming demand for professionals with digital marketing skills in both agencies and companies. There are multiple web projects, SEO, social networks, paid media, and e-commerce to increase competitiveness and channel aid from the Public Administration. Some of the most in-demand positions are:

• CMO, CMTO

• Digital Marketing Manager

• Social Media Manager

• SEO/SEM Manager

• Digital User Experience Manager

• Digital Communication Specialist

• E-Commerce Manager

• Digital Account Manager

• Head of Digital Media

• Lead or Acquisition Specialist

• Content Marketing Manager & Social Media Manager

• Entrepreneurs or Business people (who want to use Digital Marketing to improve their company's presence and sales).

At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases, and the use of licenses so that you can access the labor market with the best possible preparation. Our MDM stands out for:

• Employability-oriented
• Belonging to the ESIC HUB of digital marketing professionals
• Development of data management culture and skills
• 6 subjects in a practical format of a digital project based on tools
• 4 practical workshops on digital tools
• 4 real company cases with a group presentation of solutions before in front of a panel of judges made up of company representatives and teaching staff such as Bizum, BMW, Volvo, Bankinter, Iberdrola, and LG among others
• Use of paid professional licenses: Data IKU, Xeerpa, CartoDB, Microsoft 360, Statista, Similarweb
• Promotion of learnability: Development of managerial competencies for management, professional, and personal development
• Group and tutored Final Master's Project: the student decides the topic
• Digital marketing experts with an international profile