Higher Degree in Global Marketing Management
ESIC Business & Marketing School
Key Information
Campus location
Madrid, Spain
Languages
Spanish
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
EUR 9,900
Application deadline
Request info
Earliest start date
Sep 2024
Introduction
The most complete and prestigious marketing degree is updated. It does so to adapt to the new needs of the market and companies, combining all the instruments of marketing, the digital economy, business strategy and management skills.
Internationalization is an essential process to obtain a degree. You must choose one of the two proposed itineraries to choose from at Universities in Europe, Asia, America and Africa.
Gallery
Ideal Students
- Do you want to dedicate yourself to marketing and/or business management?
- Analytical capacity and vision for strategic management
- Communication and customer orientation skills to establish business relationships
- Multitasking profile with ease to adapt to dynamic environments
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at the University ESIC, such as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC University maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC University helps you with the financing of your degree.
If you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
First course
First semester
- Introduction to Economics
- Business environment
- Introduction to marketing
- Digital Ecosystem
- Scientific investigation
- Anthropology
- Office Automation Pro I
- To be professional
- English I
Second semester
- Market research
- Consumer behavior
- Business analysis
- Accounting information systems
- Applied Statistics
- Office Automation Pro II
- Critical spirit
- English II
Second course
First semester
- Product Marketing
- Prices
- Dircom
- Trend search and analysis
- Commercial Negotiation
- Multimedia
- Creative development
- English III
Second semester
- Retail Trade and Marketing
- Markcom
- Sales management
- Customer Marketing
- Sales forecast
- Databases
- Teamwork
- English IV
Third course
First semester
- Marketing direction
- Business strategy
- Business Management and Social Responsibility
- Talent management
- Legal framework
- Digital marketing strategies
- Christian Social Thought
- Automatic diagnosis
Second semester
- Marketing finance
- Marketing intelligence
- Digital Marketing Metrics and Analysis
- Data-driven marketing
- Decision making
- Marketing plan
- Business ethics
- Generation of Digital Spaces
- Leadership
Fourth grade
First semester
- Global mindset
- Glocal Marketing
- Global Communication
- Electronic markets
- my fingerprint
Second semester
- Business Innovation
- Business creation
- Business with a global cause
- mental laboratory
- Transformation and Change
- External Internships
- TFT - Final Degree Project
Career Opportunities
These are some of the jobs and positions that you can perform after completing the Higher Degree in Global Marketing Management in Madrid.
- Assistant Product Manager
- Marketing specialist
- Marketing Data Technician
- Brand Marketing Director
- Commercial Advisor Marketing Specialist
- Digital Marketing Assistant
- Digital marketing
- Commercial management
- Director of Marketing and Commercial Management
- Marketing and Communications
- Sales Responsible
- Digital marketing in EMEA
- Product manager
- Sales Planner E-commerce
- ecommerce marketing
- Marketing responsible
- Accounts and Social Relations
- Marketing and Sales Manager
- Social Media Sales Assistant
- Head of Communication
- Digital Marketing Technical Support