Degree in Communication and Public Relations
ESIC Business & Marketing School
Key Information
Campus location
Valencia, Spain
Languages
Spanish
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
EUR 9,050
Application deadline
Request info
Earliest start date
Sep 2024
Introduction
A degree that will equip you with the necessary skills to be a great communication professional.
Title information
- Official degree in Communication and Public Relations taught by ESIC, a leading university marketing training center in Spain, attached to the Miguel Hernández University of Elche
- Degree in which a large part of the country's Communication Professionals are trained
- Training in the development, management, design and production of advertising and strategic communication
- Taught by teachers with extensive professional experience in communication and academic qualifications accredited by the Ministry of Education (ANECA)
- Focused on Student Employability
- Complete your official qualification with the Specialization Diploma in Management Skills by taking 48 additional credits.
Training axes
- Communication
- Advertising
- Planning and strategy
- Public relations
- Digital marketing
Specific training complements
Develop skills
- Management skills
- Innovation and Technology
- Teamwork
- IT tools and solutions
- Creativity
- Languages
With the quality of a business school
- Internationalization
- Professional development unit
- Language School
- Entrepreneur incubator
- Internships and Employment Exchange in the main companies in the country
- Training in management skills
Gallery
Ideal Students
Students interested in working in positions of:
- Communication
- Public relations
- Digital marketing
- Planning
- Strategy
- Design
- Analysis and measurement of advertising campaigns
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at the University ESIC, such as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC helps you with the financing of your career.
If you live outside one of the cities where esic has a campus and are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
Official Degree in Communication and Public Relations
First course
First semester
- Business Organization Fundamentals
- Spanish language
- Communication theory
- Statistics
- Contemporary Social Structure
Second semester [TSDS]
- Advertising Company Management
- New Technologies and Information Society
- Language in Advertising and Business
- Contemporary history
- Psychology of Social Influence
Second course
First semester
- Marketing
- Basic Legal Fundamentals
- Fundamentals of Audiovisual Communication
- Media
- Principles of Economics
Second semester
- Commercial communication
- Fundamentals of Public Relations
- Documentation
- Economic Structure of the Communication Sector
Third course
First semester
- Idea Management
- Advertising Creativity
- Art Direction and Advertising Production
- Graphic design
- Corporate Communication Management
Second semester
- Marketing Advertising Strategies
- Consumer Sociology
- Information and Digital Communication
- Organization of Internal Communication
- Public Relations Techniques and Strategies
Fourth grade
First semester
- Advertising Psychology
- Business Creation
- Advertising and Communication Law
- Communication and Public Relations Offices
- Media Research and Planning
Annual
- External Internships
- Final Degree Project
GRCOM electives
- Communication Ethics
- Culture and Media
- Marketing Service
- Electronic Marketing and Interactive Advertising
- Organization and Promotion of Events
Advanced Diploma in Business Skills and Tools
First course
First semester
English I
Second semester
English II
Second course
First semester
English III
Second semester
English IV
Third course
First semester
- Commercial Negotiation
- Business Ethics (S)
Second semester
- Commercial Team Management
- Computer Science Applied to Business Management
Fourth grade
Second semester
- Leadership and Management Styles
- Intercultural Negotiation (English)
- The Digital Ecosystem
- Creativity and innovation
- Business Project Management
Career Opportunities
- Director of communication
- Director of Public Relations
- Marketing director
- Sponsorship Manager
- Community Manager
- Social media administrator
- Media Planning Manager
- Corporate communication manager
- advertising director
- Agency Director
- Sales Manager
- Digital Marketing Director
- Strategic communication consultant
- account executive