Bachelor's Degree in Marketing
ESIC Business & Marketing School
Key Information
Select location
Campus location
Madrid, Spain
Languages
Spanish
Study format
On-Campus
Duration
4 - 5 years
Pace
Full time
Tuition fees
EUR 11,500 *
Application deadline
Request info
Earliest start date
Sep 2024
* Madrid / Barcelona: €8,800
Introduction
Acquire the knowledge and skills necessary to define the strategic marketing lines and commercial policies of any company.
You will be able to develop additional skills by complementing your qualification with one of our specialization diplomas or obtaining a double qualification in 5 years combining the official qualification with a higher qualification.
Title + Diploma
- Diploma in Management Skills
- Diploma in Digital and Multimedia Tools
Title + Higher Title
- Higher Degree in Digital Business
- Higher Degree in Data Science
- Higher Degree in Entrepreneurship and Innovation
- Higher Degree in Sustainability Management
Gallery
Ideal Students
- Do you want to dedicate yourself to marketing and/or business management?
- Analytical capacity and vision for strategic management
- Communication and customer orientation skills to establish business relationships
- Multitasking profile with ease to adapt to dynamic environments
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at the University ESIC, such as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC University maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC University helps you with the financing of your degree.
If you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
Official Degree Curriculum + Specialization Diploma
Official Degree in Marketing
First course
First semester
- Economic and Marketing History
- Introduction to the Company
- Marketing and Interpersonal Communication Techniques
- Mathematics Applied to Marketing
- Sociology of Business
Second semester
- Civil law
- Statistics Applied to Marketing
- History of Commercial culture and Society
- Computer Science Applied to Marketing
- Introduction to marketing
Second course
First semester
- Economic-Financial Analysis in Marketing I
- Commercial Law: Legal Regulation of the Market
- Strategic Direction
- Economics I: Microeconomics
- Psychology Applied to Marketing
Second semester
- Economic-Financial Analysis in Marketing II
- Labor law and social security
- Economy II: Macroeconomics
- Strategic marketing
- Decision Methods Applied to Marketing
- Responsibility and Corporate Social Marketing
Annual
English IV - Modern Language
Third course
First semester
- Consumer behavior
- Sales Management
- Market Research I
- Industrial and Services Marketing
- Communication and Digital Advertising Policy
- Product Policy
Second semester
- Market Research II
- Relationship, Direct and Interactive Marketing
- Marketing, Information Systems and Data-Based Automation
- Distribution and Electronic Commerce Policy
- Price and Cost Policy
- Commercial Negotiation Techniques
Fourth grade
First semester
- Optional 1
- Optional 2
- Optional 3
- elective 4
- Marketing plan
Annual
- External Internships
- Final Degree Project
GRMK Electives
- Sales Analysis and Forecast
- International Economic Analysis
- Electoral Legislation, Communication and Rule of Law
- Human Resources Department
- International Economic Law
- Global and International Marketing and Foreign Trade
- Sector Marketing
- Marketing and Communication Management
- Internal Marketing
- Political marketing
Diploma of Management Skills (2018 Plan)
First course
First semester
English I
Second semester
English II
Second course
First semester
English III
Second semester
- Anthropology
- Multimedia
Third course
First semester
- Generation of Digital Spaces
- Critical spirit
Second semester
- Christian Social Thought
- Creative Development
Fourth grade
Second semester
- Mindlab
- Business ethics
- Leadership
- My Fingerprint
Diploma in Digital and Multimedia Tools
First course
First semester
- Project Planning: Ms Project
- Digital Image Editing: Photoshop
Second semester
- Vector Design and Infographics: Illustrator
- Audiovisual Narrative and Video Editing: Premiere
Second course
First semester
- Motion Graphics and 3D: After Effects
- Information Architecture and UX: Invision, XD, Optimize 360
Second semester
- Website Creation: WordPress
- Anthropology
Third course
First semester
- SEO, SEM and ASO: Google Tools, Semrush, Sistrix
- E-Commerce creation: Prstashop, Magento
Second semester
- SEO Audit: Screaming Frog, SEO meta in one click
- Christian Social Thought
Fourth grade
Second semester
- Data Visualization in BSS Intelligence: PowerBi, Tableau
- Customer Management and Community Management: SalesForce
- Business ethics
- Final Diploma Project
Official Degree Study Plan + Higher Degree
Higher Degree in Digital Business
First course
First semester [TSDB]
- Digital Ecosystem
- Language I
Second semester [TSDB]
- Digital art
- Language II
Second course
First semester [TSDB]
- Robotics
- Language III
Second semester [TSDB]
- Anthropology
- Web programming
Third course
First semester [TSDB]
- Christian social thought
- Web design
Second semester [TSDB]
Business ethics
Fourth grade
Second semester [TSDB]
- Creation of digital spaces
- Databases
- Design thinking
- Data-driven marketing
- Market research
Fifth course
First semester [TSDB]
- Dashboarding
- Enterprise resource planning ERP
- Machine Learning
- Advanced digital analytics
- Digital talent management
- Advanced digital marketing strategies
- Advanced e-commerce
Second semester [TSDB]
- Business intelligence
- Social media management
- Fintech & Blockchain
- ESIC Garage
- Financing resources for digital entrepreneurship
- Advanced digital business models
Higher Degree in Data Science
First course
First semester [TSDS]
- Technology in Data Science I: Systems Architecture
- Organization and Data Management I: Database
- Anthropology
Second semester [TSDS]
- Organization and Data Management II: Content Curation
- Data Science Technology II: Data Architecture
- Critical spirit
Second course
First semester [TSDS]
- Programming for Data Science I: Java/SQL
- Christian Social Thought
Second semester [TSDS]
- Data Science Programming II: Python
- Statistical Modeling with R
Third course
First semester [TSDS]
- Data visualization and perspective
- Business ethics
Second semester [TSDS]
- Predictive models I: consumption patterns
- Software as a Service (SAS)
Fourth grade
Second semester [TSDS]
- Big Data Applications I: implementation of Big Data projects
- Business Intelligence
- Cloud Services Providers
- Data Driven Corporations: Medium Sensitivity Data Management
Fifth course
First semester [TSDS]
- Big Data II Applications: Implementation of Big Data II Projects
- Big Data Applications III: Big Data in Industry 4.0
- Data Driven Corporations II: High Sensitive Data Management
- Big Data Applications IV: Black Ops Identification
- Artificial Intelligence and Neural Networks
Second semester [TSDS]
- Modeling of Categorical Variables
- Predictive Models II: Online Attrition Patterns
- Predictive Models III: Public Opinion and Consent
- Natural Language Processing: Chat-Bots
- Analytical Neuromarketing
Higher Degree in Entrepreneurship and Innovation
First course
First semester [TSEI]
- English I
- Business Models I: Product-Market Fit
Second semester [TSEI]
- English II
- Agile methodologies
Second course
First semester [TSEI]
- Business models II: social entrepreneurship
- Entrepreneurial ecosystem I
- Critical spirit
Second semester [TSEI]
- Christian social thought
- Negotiation and sales methodologies
Third course
First semester [TSEI]
- Personal skills I: personal brand and networking
- Business models III: intrapreneurship
Second semester [TSEI]
- Anthropology
- Entrepreneurial ecosystem II: financial and legal
- Narrative methodologies
Fourth grade
Second semester [TSEI]
- Business ethics
- Business models IV: go to market
- Personal skills II: leadership, self-management and team management
- Entrepreneurial ecosystem III: attendance at fairs, companies, bootcamps, awards
- E-Markets
- ESIC Garage I: coach per team
Fifth course
First semester [TSEI]
- Digital production I
- Global innovation: processes, product and structure
- Optional 1
- Optional 2
- ESIC Garage II: coach per team
Second semester [TSEI]
- Digital production II
- global mindset
- Optional 3
- Personal skills III: public speaking, debate and interpretation
- ESIC garage III: team coach
Higher Degree in Sustainability Management
First course
First semester [TSGS]
- English I
- Introduction to sustainability
Second semester [TSGS]
- English II
- Global challenges: from Globalization to the Sustainable Development Goals (SDGs)
Second course
First semester [TSGS]
- Commitment to interest groups
- Social challenges: human rights, poverty and inequalities
- critical spirit
Second semester [TSGS]
- Anthropology
- Environmental challenges: biodiversity, climate change, waste
Third course
First semester [TSGS]
- Personal skills I: negotiation, networking and alliances
- Christian social thought
Second semester [TSGS]
- Personal skills II: leadership, coaching and team management
- Multicultural management
Fourth grade
Second semester [TSGS]
- Business ethics
- Impact measurement
- Energy transition
- Responsible consumption and production
- ESIC service learning I: volunteering in the community
Fifth course
First semester [TSGS]
- Sustainability management
- Reporting and accountability
- Demographics, transportation and mobility. Smart cities
- Personal skills III: public speaking, debate and interpretation
- New economies
- ESIC service learning II: business social consulting
Second semester [TSGS]
- corporate governance
- CSR
- Circular economy
- International scenario: global institutions in international politics and trade
- Sustainable investing - ESG
- ESIC service learning III: social entrepreneurship
Career Opportunities
These are some of the jobs and positions that you can perform after completing the Official Degree in Marketing in Madrid.
- Account manager
- Event planner
- Social networks and marketing
- Marketing consultant
- Product Manager Specialist
- account executive
- Digital Marketing Manager
- Programmatic trafficker
- Sales analyst
- E-commerce customer service
- Project Manager
- Trade Association
- CRM Expert
- Community Manager
- Field sales
- Social Media Manager
- Content creator
- Retail consultant
- Marketing analyst
- Head of Online Content
- Business directory
- Marketing intelligence
- Social media administrator
- COO