ESIC Business & Marketing School

Bachelor's Degree in Marketing

• Do you want to dedicate yourself to marketing and/or business management?
• Analytical capacity and vision for strategic management
• Communication and customer orientation skills to establish business relationships
• Multitasking profile with ease to adapt to dynamic environments

Official Degree Curriculum + Specialization Diploma

Official Degree in Marketing

First course

First semester

• Economic and Marketing History
• Introduction to the Company
• Marketing and Interpersonal Communication Techniques
• Mathematics Applied to Marketing
• Sociology of Business

Second semester

• Civil law
• Statistics Applied to Marketing
• History of Commercial culture and Society
• Computer Science Applied to Marketing
• Introduction to marketing

Second course

First semester

• Economic-Financial Analysis in Marketing I
• Commercial Law: Legal Regulation of the Market
• Strategic Direction
• Economics I: Microeconomics
• Psychology Applied to Marketing

Second semester

• Economic-Financial Analysis in Marketing II
• Labor law and social security
• Economy II: Macroeconomics
• Strategic marketing
• Decision Methods Applied to Marketing
• Responsibility and Corporate Social Marketing

Annual

English IV - Modern Language

Third course

First semester

• Consumer behavior
• Sales Management
• Market Research I
• Industrial and Services Marketing
• Communication and Digital Advertising Policy
• Product Policy

Second semester

• Market Research II
• Relationship, Direct and Interactive Marketing
• Marketing, Information Systems and Data-Based Automation
• Distribution and Electronic Commerce Policy
• Price and Cost Policy
• Commercial Negotiation Techniques

Fourth grade

First semester

• Optional 1
• Optional 2
• Optional 3
• elective 4
• Marketing plan

Annual

• External Internships
• Final Degree Project

GRMK Electives

• Sales Analysis and Forecast
• International Economic Analysis
• Electoral Legislation, Communication and Rule of Law
• Human Resources Department
• International Economic Law
• Global and International Marketing and Foreign Trade
• Sector Marketing
• Marketing and Communication Management
• Internal Marketing
• Political marketing

Diploma of Management Skills (2018 Plan)

First course

First semester

English I

Second semester

English II

Second course

First semester

English III

Second semester

• Anthropology
• Multimedia

Third course

First semester

• Generation of Digital Spaces
• Critical spirit

Second semester

• Christian Social Thought
• Creative Development

Fourth grade

Second semester

• Mindlab
• Business ethics
• Leadership
• My Fingerprint

Diploma in Digital and Multimedia Tools

First course

First semester

• Project Planning: Ms Project
• Digital Image Editing: Photoshop

Second semester

• Vector Design and Infographics: Illustrator
• Audiovisual Narrative and Video Editing: Premiere

Second course

First semester

• Motion Graphics and 3D: After Effects
• Information Architecture and UX: Invision, XD, Optimize 360

Second semester

• Website Creation: WordPress
• Anthropology

Third course

First semester

• SEO, SEM and ASO: Google Tools, Semrush, Sistrix
• E-Commerce creation: Prstashop, Magento

Second semester

• SEO Audit: Screaming Frog, SEO meta in one click
• Christian Social Thought

Fourth grade

Second semester

• Data Visualization in BSS Intelligence: PowerBi, Tableau
• Customer Management and Community Management: SalesForce
• Business ethics
• Final Diploma Project

Official Degree Study Plan + Higher Degree

Higher Degree in Digital Business

First course

First semester [TSDB]

• Digital Ecosystem
• Language I

Second semester [TSDB]

• Digital art
• Language II

Second course

First semester [TSDB]

• Robotics
• Language III

Second semester [TSDB]

• Anthropology
• Web programming

Third course

First semester [TSDB]

• Christian social thought
• Web design

Second semester [TSDB]

Business ethics

Fourth grade

Second semester [TSDB]

• Creation of digital spaces
• Databases
• Design thinking
• Data-driven marketing
• Market research

Fifth course

First semester [TSDB]

• Dashboarding
• Enterprise resource planning ERP
• Machine Learning
• Advanced digital analytics
• Digital talent management
• Advanced digital marketing strategies
• Advanced e-commerce

Second semester [TSDB]

• Business intelligence
• Social media management
• Fintech & Blockchain
• ESIC Garage
• Financing resources for digital entrepreneurship
• Advanced digital business models

Higher Degree in Data Science

First course

First semester [TSDS]

• Technology in Data Science I: Systems Architecture
• Organization and Data Management I: Database
• Anthropology

Second semester [TSDS]

• Organization and Data Management II: Content Curation
• Data Science Technology II: Data Architecture
• Critical spirit

Second course

First semester [TSDS]

• Programming for Data Science I: Java/SQL
• Christian Social Thought

Second semester [TSDS]

• Data Science Programming II: Python
• Statistical Modeling with R

Third course

First semester [TSDS]

• Data visualization and perspective
• Business ethics

Second semester [TSDS]

• Predictive models I: consumption patterns
• Software as a Service (SAS)

Fourth grade

Second semester [TSDS]

• Big Data Applications I: implementation of Big Data projects
• Business Intelligence
• Cloud Services Providers
• Data Driven Corporations: Medium Sensitivity Data Management

Fifth course

First semester [TSDS]

• Big Data II Applications: Implementation of Big Data II Projects
• Big Data Applications III: Big Data in Industry 4.0
• Data Driven Corporations II: High Sensitive Data Management
• Big Data Applications IV: Black Ops Identification
• Artificial Intelligence and Neural Networks

Second semester [TSDS]

• Modeling of Categorical Variables
• Predictive Models II: Online Attrition Patterns
• Predictive Models III: Public Opinion and Consent
• Natural Language Processing: Chat-Bots
• Analytical Neuromarketing

Higher Degree in Entrepreneurship and Innovation

First course

First semester [TSEI]

• English I
• Business Models I: Product-Market Fit

Second semester [TSEI]

• English II
• Agile methodologies

Second course

First semester [TSEI]

• Business models II: social entrepreneurship
• Entrepreneurial ecosystem I
• Critical spirit

Second semester [TSEI]

• Christian social thought
• Negotiation and sales methodologies

Third course

First semester [TSEI]

• Personal skills I: personal brand and networking
• Business models III: intrapreneurship

Second semester [TSEI]

• Anthropology
• Entrepreneurial ecosystem II: financial and legal
• Narrative methodologies

Fourth grade

Second semester [TSEI]

• Business ethics
• Business models IV: go to market
• Personal skills II: leadership, self-management and team management
• Entrepreneurial ecosystem III: attendance at fairs, companies, bootcamps, awards
• E-Markets
• ESIC Garage I: coach per team

Fifth course

First semester [TSEI]

• Digital production I
• Global innovation: processes, product and structure
• Optional 1
• Optional 2
• ESIC Garage II: coach per team

Second semester [TSEI]

• Digital production II
• global mindset
• Optional 3
• Personal skills III: public speaking, debate and interpretation
• ESIC garage III: team coach

Higher Degree in Sustainability Management

First course

First semester [TSGS]

• English I
• Introduction to sustainability

Second semester [TSGS]

• English II
• Global challenges: from Globalization to the Sustainable Development Goals (SDGs)

Second course

First semester [TSGS]

• Commitment to interest groups
• Social challenges: human rights, poverty and inequalities
• critical spirit

Second semester [TSGS]

• Anthropology
• Environmental challenges: biodiversity, climate change, waste

Third course

First semester [TSGS]

• Personal skills I: negotiation, networking and alliances
• Christian social thought

Second semester [TSGS]

• Personal skills II: leadership, coaching and team management
• Multicultural management

Fourth grade

Second semester [TSGS]

• Business ethics
• Impact measurement
• Energy transition
• Responsible consumption and production
• ESIC service learning I: volunteering in the community

Fifth course

First semester [TSGS]

• Sustainability management
• Reporting and accountability
• Demographics, transportation and mobility. Smart cities
• Personal skills III: public speaking, debate and interpretation
• New economies
• ESIC service learning II: business social consulting

Second semester [TSGS]

• corporate governance
• CSR
• Circular economy
• International scenario: global institutions in international politics and trade
• Sustainable investing - ESG
• ESIC service learning III: social entrepreneurship

These are some of the jobs and positions that you can perform after completing the Official Degree in Marketing in Madrid.

• Account manager
• Event planner
• Social networks and marketing
• Marketing consultant
• Product Manager Specialist
• account executive
• Digital Marketing Manager
• Programmatic trafficker
• Sales analyst
• E-commerce customer service
• Project Manager
• Trade Association
• CRM Expert
• Community Manager
• Field sales
• Social Media Manager
• Content creator
• Retail consultant
• Marketing analyst
• Head of Online Content
• Business directory
• Marketing intelligence
• Social media administrator
• COO