Bachelor's Degree in Global Marketing Management
Valencia, Spain
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 9,375
STUDY FORMAT
On-Campus
Key Summary
Introduction
A degree that stays current. That promotes you. That adapts to new market and corporate demands.
Degree Information
- The degree with the highest level of marketing and mentoring in Spain
- A degree that adapts to new market and corporate demands, combining the tools of marketing, the digital economy, sales, corporate strategy, and business and entrepreneur competencies
- Training in management skills, technology, and languages
- Methodological tools
- Everywhere classroom: training both inside and outside of the classroom
- Rio cases: linking subjects towards a singular objective
- Continual updating
- Be a student who is already a professional
- Everywhere classroom: training both inside and outside of the classroom
- Rio cases: linking subjects towards a singular objective
- Continual updating
- Be a student who is already a professional
- Internationalization is an essential process to obtain a degree. You will have to choose one of the two training itineraries proposed in Universities of different destinations
- Study Tours
- Mobility Programs
- Study Tours
- Mobility Programs
- Based on two fundamentals: knowing how to be and knowing how to do it; and with one goal in mind: your employability
Formative Axes
Marketing
The differentiation engine of any company.ย Our DNA.
Sales
One of the areas with the highest demand for qualified professionals.
Digital Economy
You will master the entire corporate digital environment.
Management and Strategy
Organize your ideas, plan, and review results, so that you will become a professional able to lead a business successfully.
Entrepreneurship
We foster a culture of entrepreneurship. ESIC entrepreneurs will help you to establish a company or transform your idea into a business model.
Internationalization
Acquire an open and international perspective for today's global market
Specific Training Complements
Building Skills
- Being a professional
- Critical spirit
- Creative development
- Teamwork
- Self-testing
- Leadership
- My digital fingerprint
- Transformation and change
Techlife
- Office Automation Pro I
- Office Automation Pro II
- Multimedia
- Databases
- Creating digital spaces
- Scheduling
- Digital reality
- Mindlab
Gallery
Ideal Students
Students who wish to focus on marketing and/or corporate management.
Those interested in becoming global professionals are able to work anywhere in the world.
People who have
- Entrepreneurial spirit. The degree provides students with the tools needed to be able to find and manage a company.
- Creative capacity. Provide a versatile thinking structure, which is coherent and creative.
- Knowledge about the digital economy. Incorporates educational elements related to the digital economy and the use of new technologies.
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed at the ESIC University, as well as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC helps you with the financing of your career.
If you live outside one of the cities where ESIC has a campus and are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
First Year
First Semester
- Introduction to Economics
- Business Environment
- Introduction to Marketing
- Digital Environment
- Scientific Research
- Anthropology
- Office Software I
- To be Professional
- Chinese I
Second Semester
- Market Research
- Consumer Behaviour
- Business Analytics
- Accounting Information Systems
- Statistics
- Office Software II
- Critical Thinking
- Chinese II
Second Year
First Semester
- Product management
- Pricing
- Communication Management
- Trend Search and Analysis
- Business Negotiation
- Multimedia Software
- Creative Mindset
- Chinese III
Second Semester
- Trade & Retail Marketing
- Marketing and Communication
- Sales Management
- Customer Marketing
- Sales Forecasting
- Database Software
- Teamworking
- Chinese IV
Third Year
First Semester
- Marketing Management
- Business Strategy
- Business Administration and Corporate Responsibility
- Human Resources Management
- Legal Environment
- Digital Marketing Strategies
- Christian Social Thinking
- Creation of Digital Spaces
- Self-Diagnosis
Second Semester
- Marketing Finance
- Marketing Intelligence
- Digital Marketing Metrics and Analytics
- Data-Driven Marketing
- Decision Making
- Marketing Plan
- Business Ethics
- Computer Programming
- Leadership
Fourth Year
First Semester
- Global Mindset
- Glocal Marketing
- Global Communication
- E-Markets
- Strategic Finances
- Tangibles - Wearables
- Digital Footprint
Second Semester
- Business Innovation
- Entrepreneurship
- Business Start-Up
- Business with a Global Cause
- Mindlab
- Change and Transform
- External Practices
- Degree Final Project
Career Opportunities
This degree allows you to confront any challenge within a company.
These are some of the jobs and postings that you will be able to opt for:
- Marketing director
- Market research analyst
- Brand manager
- Business intelligence analyst
- Customer relationship manager
- Commercial director
- Specialist in digital marketing
- International account manager
- International global marketing manager
- Product Manager
- National Sales manager
- Key account manager
- New business manager
- Online marketing manager
- Business Development manager
- Trade marketing manager
- International trade manager
- Planning manager
- E-commerce director
- Family business director
- Direct marketing manager