ESIC Business & Marketing School
Bachelor's Degree in Data and Business AnalyticsMadrid, Spain
DURATION
4 up to 5 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 11,250 *
STUDY FORMAT
On-Campus
* Madrid
Key Summary
Introduction
Acquire the necessary skills to be a Data Analyst by developing skills in Big Data, Machine Learning, mathematics and statistics, always with a business focus, through the use of business and programming tools.
You will be able to develop additional skills by complementing your qualification with one of our specialization diplomas or obtaining a double qualification in 5 years combining the official qualification with a higher qualification.
Title + Diploma
- Diploma in Management Skills
- Diploma in Digital and Multimedia Tools
Title + Higher Title
- Higher Degree in Digital Business
- Higher Degree in Marketing Management
- Higher Degree in Entrepreneurship and Innovation
- Higher Degree in Sustainability Management
Gallery
Ideal Students
- You like programming, statistics and applied mathematics
- Investigative and problem-solving oriented character
- Interested in mathematics and information applied to solving business problems
- Attracted by new technologies and computer tools
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at the University ESIC, such as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC University maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC University helps you with the financing of your degree.
If you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
Official Degree + Specialization Diploma
Grade in
First course
First semester
- Business Management Fundamentals
- Introduction to Marketing
- IT for Business and Management
- Linear Algebra for Data Management
- Fundamentals of Economics
Second semester
- Data Management: Data Technology
- Professional Ethics and Basic Legal Principles
- Math
- Statistics I
- Programming I
Second course
First semester
- Strategic Marketing driven by Data "Data Driven Marketing
- Modern Language: English
- The Digital Society
- Statistics II
- Introduction to Business Finance
Second semester
- Business ethics
- Programming II
- Strategic Business Management in the Digital Era
- Data Visualization and Analysis
- Organization and Management of Data-Based Projects
Third course
First semester
- Econometrics
- Systems Architecture and Exploitation for Data Management
- Data Management and Market Research
- Implementation Project: Big Data I Project
- E-Commerce
- Business Intelligence
Second semester
- Applied Artificial Intelligence and Machine Learning
- Implementation Project: Machine Learning Project
- Implementation Project: Big Data II Project
- Implementation Project: Prediction Project
- Implementation Project: Digital Transformation Project
Fourth grade
First semester
- Innovation and Digital Entrepreneurship
- Academic Recognition of Credits
- Optional 1
- Optional 2
- Optional 3
- elective 4
Annual
- External Internships
- Final degree project
Electives Official Degree in Data and Business Analytics
- Natural Language Processes and Chat-bots
- Advanced Time Series Analysis
- Real Time Data Analytics
- Data-Driven Digital Business Models
- Talent Management and Human Resources
- CSR
- Neuromarketing
- International Marketing and Foreign Trade
- Sales Analysis and Forecast
- Sustainable development
- Options, Futures and Financial Derivatives
- Financing Solutions for Entrepreneurs
Diploma of Management Skills (2018 Plan), Diploma of Digital and Multimedia Tools
First course
First semester
English I
Second semester
English II
Second course
First semester
English III
Second semester
- Anthropology
- Multimedia
Third course
First semester
- Generation of Digital Spaces
- Critical spirit
Second semester
- Christian Social Thought
- Creative Development
Fourth grade
Second semester
- Mindlab
- Business ethics
- Leadership
- My Fingerprint
Diploma in Digital and Multimedia Tools, Data and Business Analytics
First course
First semester
- Business Management Fundamentals
- Introduction to Marketing
- IT for Business and Management
- Linear Algebra for Data Management
- Fundamentals of Economics
Second semester
- Data Management: Data Technology
- Professional Ethics and Basic Legal Principles
- Math
- Statistics I
- Programming I
Second course
First semester
- Strategic Marketing driven by Data "Data Driven Marketing
- Modern Language: English
- The Digital Society
- Statistics II
- Introduction to Business Finance
Second semester
- Business ethics
- Programming II
- Strategic Business Management in the Digital Era
- Data Visualization and Analysis
- Organization and Management of Data-Based Projects
Third course
First semester
- Econometrics
- Systems Architecture and Exploitation for Data Management
- Data Management and Market Research
- Implementation Project: Big Data I Project
- E-Commerce
- Business Intelligence
Second semester
- Applied Artificial Intelligence and Machine Learning
- Implementation Project: Machine Learning Project
- Implementation Project: Big Data II Project
- Implementation Project: Prediction Project
- Implementation Project: Digital Transformation Project
Fourth grade
First semester
- Innovation and Digital Entrepreneurship
- Academic Recognition of Credits
- Optional 1
- Optional 2
- Optional 3
- elective 4
Annual
- External Internships
- Final degree project
Electives Official Degree in Data and Business Analytics
- Natural Language Processes and Chat-bots
- Advanced Time Series Analysis
- Real Time Data Analytics
- Data-Driven Digital Business Models
- Talent Management and Human Resources
- CSR
- Neuromarketing
- International Marketing and Foreign Trade
- Sales Analysis and Forecast
- Sustainable development
- Options, Futures and Financial Derivatives
- Financing Solutions for Entrepreneurs
Official Degree + Higher Title
Higher Degree in Digital Business
First course
First Semester [TSDB]
- Digital ecosystem
- Language I
Second Semester [TSDB]
- Digital art
- Language II
Second course
First Semester [TSDB]
- Robotics
- Language III
Second Semester [TSDB]
- Anthropology
- Web programming
Third course
First Semester [TSDB]
- Christian social thought
- Web design
Second Semester [TSDB]
Business ethics
Fourth grade
Second Semester [TSDB]
- Creation of digital spaces
- Databases
- Design thinking
- Data driven marketing
- Market research
Fifth course
First Semester [TSDB]
- control Panel
- Enterprise Resource Planning ERP
- Machine learning
- Advanced digital analytics
- Digital talent management
- Advanced digital marketing strategies.
- Advanced eCommerce
Second Semester [TSDB]
- Business Intelligence
- Management of social networks
- Financial technology and blockchain
- ESIC Garage
- Financing resources for digital entrepreneurship
- Advanced digital business models
Higher Degree in Marketing Management
First course
First Semester [TSDM]
- English I
- Introduction to marketing
Second Semester [TSDM]
- Anthropology
- English II
Second course
First Semester [TSDM]
- English III
- Scientific investigation
Second Semester [TSDM]
- Christian Social Thought
- Search for analysis and trends
Third course
First Semester [TSDM]
Business negotiation
Second Semester [TSDM]
- Consumer behavior
- Business ethics
Fourth grade
Second Semester [TSDM]
- Product marketing
- Pricing
- Auto diagnosis
- Trade and retail marketing
- Markom
- Leadership
Fifth course
First Semester [TSMG]
- Sales management
- Marketing direction
- Digital marketing strategies
- Marketing intelligence
- Digital Marketing Metrics&Analytics
- Data driven marketing
- my fingerprint
Second Semester [TSMG]
- Glocal marketing
- E-Markets
- global communication
- Decision making/th>
- Marketing plan
- Marketing finance
- Transformation and change
Higher Degree in Entrepreneurship and Innovation
First course
First Semester [TSEI]
- English I
- Business Models I: Product-Market Fit
Second Semester [TSEI]
- English II
- Agile methodologies
Second course
First Semester [TSEI]
- Business models II: social entrepreneurship
- Entrepreneurial ecosystem I
- Critical spirit
Second Semester [TSEI]
- Christian social thought
- Negotiation and sales methodologies
Third course
First Semester [TSEI]
- Personal skills I: personal brand and networking
- Business models III: intrapreneurship
Second Semester [TSEI]
- Anthropology
- Entrepreneurial ecosystem II: financial and legal
- Narrative methodologies
Fourth grade
Second Semester [TSEI]
- Business ethics
- Business models IV: go to market
- Personal skills II: leadership, self-management and team management
- Entrepreneurial ecosystem III: attendance at fairs, companies, bootcamps, awards
- E-Markets
- ESIC Garage I: coach per team
Fifth course
First Semester [TSEI]
- Digital production I
- Global innovation: processes, product and structure
- Optional 1
- Optional 2
- ESIC Garage II: coach per team
Second Semester [TSEI]
- Digital production II
- global mindset
- Optional 3
- Personal skills III: public speaking, debate and interpretation
- ESIC garage III: team coach
Higher Degree in Sustainability Management
First course
First Semester [TSEI]
- English I
- Business Models I: Product-Market Fit
Second Semester [TSEI]
- English II
- Agile methodologies
Second course
First Semester [TSEI]
- Business models II: social entrepreneurship
- Entrepreneurial ecosystem I
- Critical spirit
Second Semester [TSEI]
- Christian social thought
- Negotiation and sales methodologies
Third course
First Semester [TSEI]
- Personal skills I: personal brand and networking
- Business models III: intrapreneurship
Second Semester [TSEI]
- Anthropology
- Entrepreneurial ecosystem II: financial and legal
- Narrative methodologies
Fourth grade
Second Semester [TSEI]
- Business ethics
- Business models IV: go to market
- Personal skills II: leadership, self-management and team management
- Entrepreneurial ecosystem III: attendance at fairs, companies, bootcamps, awards
- E-Markets
- ESIC Garage I: coach per team
Fifth course
First Semester [TSEI]
- Digital production I
- Global innovation: processes, product and structure
- Optional 1
- Optional 2
- ESIC Garage II: coach per team
Second Semester [TSEI]
- Digital production II
- global mindset
- Optional 3
- Personal skills III: public speaking, debate and interpretation
- ESIC garage III: team coach
Career Opportunities
These are some of the jobs and positions that you can hold after completing the Official Degree in Data and Business Analytics in Madrid.
- Chief Data Officer (CDO) / Chief Data Officer
- Data and Data Analysis Manager / Data Analysis Manager
- Data Scientist / Data Scientist
- Data Analyst / Data Analyst
- Big Data Specialist / Big Data Specialist
- Data Science Startup Entrepreneur
- Data Architect / Data Architect
- Data Engineer / Data Engineer
- AI Specialist / Specialist in Artificial Intelligence Applied to Business
- Visual Data Business Manager / Business Data Visualization Manager
- Investigator
- Business Analyst / Business Analyst
- Business Intelligence Analyst / Business Intelligence Analyst
- Data-driven decision makers