Short Course in Digital Marketing Strategy and Technologies
Online
DURATION
7 Weeks
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 630
STUDY FORMAT
Distance Learning
Key Summary
Introduction
Gain deep insights into leveraging digital tools to achieve company goals. Explore social media, email marketing, SEO/SEM, apps, and automation. Equip yourself to create impactful campaigns and drive growth in today’s competitive landscape. Join our transformative course today!
Need to Know
- Start dates – Anytime
- Recommended Duration – 7 weeks
- Language - 100% English instruction
- Study mode – Self-Paced Learning - 100% Online
- Format – Pre-recordings, online tests, and assessments
- Certification – Professional Certification (Certificate of Achievement)
Certificate of Achievement
An ESEI Certificate of Achievement is a formal acknowledgement awarded by ESEI International Business School to individuals who have completed a specific course or training program. This certificate signifies the recipient's dedication, effort, and proficiency in the subject matter, recognizing their commitment to excellence and the advanced skills acquired during their studies. It serves as a valuable credential for enhancing career prospects and demonstrating expertise in the field.
Admissions
Curriculum
Evaluate Digital Tools
Assess the diverse range of digital marketing technologies available and their suitability for different organizational goals and contexts.
Strategic Integration
Develop a deep understanding of how digital marketing tools can be strategically integrated to align with a company’s long-term mission and objectives.
Effective Social Media Utilization
Analyze and formulate effective strategies for utilizing social media platforms to engage target audiences and drive brand awareness.
Email Marketing Excellence
Create targeted and compelling email marketing campaigns that resonate with audiences, fostering customer engagement and loyalty.
App and Automation Strategies
Explore the potential of apps and marketing automation to streamline processes, enhance user experiences, and drive conversions.
Strategic Planning
Develop comprehensive digital marketing strategies that align with a company’s overall business goals and leverage the strengths of various digital tools.
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- Group Project Submission (40%)
- Individual Project Submission (20%)
- Group Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.