ESEI International Business School Barcelona

Master in Marketing and Communication

Programme Structure

UCAM Master of Professional Development

This option includes:

- 11 Specialised Modules (40 ECTS)

- Thesis Final Project & Impact Labs (20 ECTS)

Total ECTS Credits: 60 ECTS

Government Recognition: Spanish Titulo Propio

College de Paris Master Specialisé (MS)

This option includes:

- 11 Specialised Modules (50 ECTS)

- Professional Development (15 ECTS)

- Thesis Final Project & Impact Labs (25 ECTS)

Total ECTS Credits: 90 ECTS

Government Recognition: French Official Degree

Modules

The Master in Marketing and Communication at ESEI prepares you to become a strategic, creative, and data-driven marketing professional—ready to take on leadership roles in today’s fast-paced digital and global economy.

Through real-world projects, expert mentorship, and a hands-on learning approach, you will:

• Develop in-demand marketing skills across key areas such as:
  • Digital marketing strategy
  • Brand management
  • Content creation & storytelling
  • Public relations & corporate communication
  • Event marketing
  • Market research & consumer behaviour
• Master the tools and techniques needed to design and implement campaigns that connect with modern consumers across platforms and cultures
• Learn from experienced professionals in marketing, communications, PR, and media who bring real-world case studies into the classroom
• Build practical experience through project-based learning and live briefs that simulate the challenges of working in agencies, startups, and international corporations
• Strengthen your communication, leadership, and creative problem-solving skills to confidently lead brand strategy and campaign execution
• Understand global marketing trends and how to adapt strategies for different markets, audiences, and channels

This programme will equip you to succeed in today’s digital-first marketing world, helping you stand out as a professional with both creative vision and strategic know-how.

Do you dream of designing campaigns that inspire, managing global brands, or shaping public opinion through powerful messaging?

ESEI’s Master in Marketing and Communication in Barcelona is your gateway to a wide range of dynamic and high-growth careers in the marketing, media, and communication industries.

This programme equips you with both strategic insight and creative execution skills—giving you the confidence to lead marketing initiatives, build brand equity, and communicate with impact.

Where Can This Degree Take You?

Graduates of this programme are well-prepared for roles such as:

• Marketing Manager / Brand Manager – Oversee multi-channel campaigns and product strategy
• Digital Marketing Specialist / Social Media Manager – Create and execute digital strategies that drive engagement and growth
• Marketing & Communications Consultant – Advise companies on branding, messaging, and go-to-market plans
• Sales & Commercial Director – Lead revenue-driving initiatives and commercial teams
• Event & Campaign Manager – Plan and execute impactful corporate or public events
• Public Relations or Media Relations Officer – Serve as the voice of a brand or organisation in the media
• Political Campaign Strategist / Communications Advisor – Manage political messaging, branding, and public image
• Content Creator / Copywriter – Craft compelling messaging across platforms
• Advertising Account Executive – Coordinate between creative teams and clients at agencies

How ESEI Supports Your Career

Your career development is central to your experience at ESEI. You’ll benefit from:

• A mandatory internship with a marketing or communication-focused organisation
• Access to Barcelona’s thriving startup and media ecosystem
• Career Fair Days where you meet recruiters and agencies actively hiring
• Networking events, guest speakers, and live projects with real companies
• One-on-one career guidance and mentoring from marketing professionals

This master’s programme gives you the competitive edge to launch or elevate your career in one of the world’s most creative and rapidly evolving industries.

Since 1989, ESEI International Business School has been providing students with a globally recognised business education rooted in real-world learning, industry relevance, and international credibility.

Located in Barcelona, one of Europe’s leading business and innovation hubs, ESEI combines academic rigour with career-ready skills, helping students thrive in an increasingly competitive global market.

What Makes ESEI the Ideal Choice?

• Over 35 Years of Excellence
  A trusted name in international business education since 1989.
• Globally Accredited Degrees
  Accredited by UCAM and College de Paris, ensuring your degree is internationally recognised and career-relevant.
• Barcelona – A Global Business Hub
  Study in a city known for its start-up ecosystem, multinational companies, and entrepreneurial energy.
• Diverse, Multicultural Experience
  Join a truly international student body from over 35 countries and develop essential cross-cultural communication skills.
• Career-Focused & Practical Learning
  Engage in internships, business projects, and company field trips that prepare you for the demands of today’s job market.
• Professional Networking Opportunities
  Access exclusive Career Fair Days, industry partnerships, and networking events that connect you with leading professionals.
• Personalised Education & Small Classes
  Enjoy a supportive, engaging environment with individual mentorship and strong academic guidance.
• Strong Global Alumni Network
  Become part of a community of successful graduates working around the world—with continued access to professional connections and advice.

At ESEI, we empower you to become a leader in entrepreneurship, innovation, and international business—with the skills, confidence, and network to thrive anywhere in the world.