ESEI International Business School Barcelona
Master in Digital MarketingDURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
22 Sep 2025
EARLIEST START DATE
06 Oct 2025
TUITION FEES
EUR 9,700 *
STUDY FORMAT
On-Campus
* Earliest start date Spring 2025 and Fall 2025
Key Summary
Introduction
Do you want to take on the world of digital marketing and help companies capture online audiences who will convert to paying customers?
If so, we have good news for you: our programme is the Best Master in Digital Marketing to get you started!
Need to Know
- Start dates – Spring (March) & Fall (October) each year
- Duration – 1 academic year
- 100% English language instruction
- Study mode - Full time – 100% on campus
- Class Schedule – Weekdays, evening schedule 6:00 pm to 9:00 pm
- Dual degree awarded by ESEI International Business School and Universidad Católica de Murcia or Keyce Academy – Collège de Paris
Admissions
Curriculum
Programme Structure
UCAM Master of Professional Development
This option includes:
- 11 Specialised Modules (40 ECTS)
- Thesis Final Project & Impact Labs (20 ECTS)
Total ECTS Credits: 60 ECTS
Government Recognition: Spanish Titulo Propio
College de Paris Master Specialisé (MS)
This option includes:
- 11 Specialised Modules (50 ECTS)
- Professional Development (15 ECTS)
- Thesis Final Project & Impact Labs (25 ECTS)
Total ECTS Credits: 90 ECTS
Government Recognition: French Official Degree
Modules
| Pre-Master Programme |
| Analytics |
| Social Media Marketing |
| SEO |
| Emerging Technologies in Marketing |
| Search Engine Marketing |
| CRM and Data |
| Brand Storytelling Through Content |
| Performance Marketing |
| Data Science and AI in Marketing |
| Design and User Experience |
| Impact Lab 1 |
| Impact Lab 2 |
| Thesis Final Project |
Program Outcome
Our Master in Digital Marketing offers you the knowledge and practical experience required to become a full-stack digital marketer. As part of the programme, you will learn how to use a variety of tools and strategies that are essential for digital marketing campaigns, such as SEO, SEM, inbound marketing, social media marketing, content marketing, UX/UI, email marketing, web analytics, campaign optimization and online advertising to name a few.
Our programme also offers you the best opportunity to grow your digital marketing skills, expand your knowledge of mobile marketing and e-commerce management, and develop a strong capability to read and implement key metrics involved in data analytics in order to understand customer trends and actions needed to improve conversion.
Scholarships and Funding
ESEI’s Scholarships are a way of recognizing academic, professional, and personal achievements of our students. We award up to 10% scholarships to students who have demonstrated:
- Academic Excellence
- Good Citizenship
- Outstanding Ability in Sports
- Leadership in Business
Scholarships are awarded at the discretion of the schools management team on a case-by-case basis based on demonstrated merit.
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Career Opportunities
The digital world has many doors and opportunities, and ESEI’s Master in Digital Marketing is the best way to achieve your professional objectives and open up new employment opportunities
Our Master in Digital Marketing can lead you to successful careers in positions such as: Digital marketing manager, Digital marketing consultant, Community manager, Experience designer, Social media analyst, Media and content manager, Communication manager, Campaign executive.
Our Master in Digital Marketing can boost your chances of success as a professional.
Program Tuition Fee
Why study at ESEI International Business School Barcelona
ESEI International Business School in Barcelona offers a globally recognised business education with industry-relevant programmes and prestigious accreditations from UCAM and Keyce Academy – Collège de Paris. Situated in the thriving business hub of Barcelona, ESEI provides students with a unique opportunity to immerse themselves in a multicultural environment, gain practical experience through internships and business projects, and network with professionals at leading companies. With small class sizes, personalised learning, and strong alumni engagement, students receive tailored support throughout their studies and beyond. ESEI’s focus on entrepreneurship, leadership, and innovation, combined with Barcelona’s vibrant start-up scene, makes it the ideal destination for students looking to advance their careers in business.