ESEI International Business School Barcelona
Master in Digital MarketingDURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
22 Sep 2025
EARLIEST START DATE
06 Oct 2025
TUITION FEES
EUR 9,700 *
STUDY FORMAT
On-Campus
* Earliest start date Spring 2025 and Fall 2025
Key Summary
Introduction
Lead the digital conversation. Build campaigns that convert.
Ready to master the skills that businesses need most in today’s online world?
The Master in Digital Marketing at ESEI prepares you to create, manage, and optimise powerful digital strategies that drive growth and engagement. Set in Barcelona—a city known for creativity, innovation, and global business—you’ll learn how to design impactful campaigns across SEO, PPC, social media, content marketing, and analytics.
With a practical, hands-on approach and insights from real marketing professionals, this programme will give you the tools to stay ahead in one of the fastest-growing industries in the world.
Need to Know
- Start dates – Spring (March) & Fall (October) each year
- Duration – 1 academic year
- 100% English language instruction
- Study mode - Full time – 100% on campus
- Class Schedule – Weekdays, evening schedule 6:00 pm to 9:00 pm
- Dual degree awarded by ESEI International Business School and Universidad Católica de Murcia or Keyce Academy – Collège de Paris
Admissions
Curriculum
Programme Structure
UCAM Master of Professional Development
This option includes:
- 11 Specialised Modules (40 ECTS)
- Thesis Final Project & Impact Labs (20 ECTS)
Total ECTS Credits: 60 ECTS
Government Recognition: Spanish Titulo Propio
College de Paris Master Specialisé (MS)
This option includes:
- 11 Specialised Modules (50 ECTS)
- Professional Development (15 ECTS)
- Thesis Final Project & Impact Labs (25 ECTS)
Total ECTS Credits: 90 ECTS
Government Recognition: French Official Degree
Modules
| Pre-Master Programme |
| Analytics |
| Social Media Marketing |
| SEO |
| Emerging Technologies in Marketing |
| Search Engine Marketing |
| CRM and Data |
| Brand Storytelling Through Content |
| Performance Marketing |
| Data Science and AI in Marketing |
| Design and User Experience |
| Impact Lab 1 |
| Impact Lab 2 |
| Thesis Final Project |
Program Outcome
The Master in Digital Marketing at ESEI gives you the practical knowledge, strategic thinking, and technical skills to become a full-stack digital marketer ready to thrive in today’s competitive digital landscape.
This programme covers all essential areas of digital marketing strategy, ensuring you're equipped to lead campaigns that drive growth, engagement, and measurable results.
You will learn how to:
- Plan and execute comprehensive digital marketing campaigns using tools and strategies such as:
- SEO (Search Engine Optimisation)
- SEM & Google Ads
- Content & Inbound Marketing
- Social Media Marketing
- Email Marketing & Automation
- UX/UI Design Principles
- Web Analytics & Performance Tracking
- Campaign Optimisation & A/B Testing
- Online Advertising across platforms (Meta, Google, LinkedIn, etc.)
- SEO (Search Engine Optimisation)
- SEM & Google Ads
- Content & Inbound Marketing
- Social Media Marketing
- Email Marketing & Automation
- UX/UI Design Principles
- Web Analytics & Performance Tracking
- Campaign Optimisation & A/B Testing
- Online Advertising across platforms (Meta, Google, LinkedIn, etc.)
- Expand your skills in high-growth areas, including:
- Mobile Marketing
- E-commerce Strategy & Management
- Conversion Rate Optimisation (CRO)
- Marketing Automation
- Mobile Marketing
- E-commerce Strategy & Management
- Conversion Rate Optimisation (CRO)
- Marketing Automation
- Understand and apply data analytics to improve performance, track KPIs, and measure customer trends and behaviours
- Learn from industry experts who bring real agency and corporate experience into the classroom
- Work on real-life client projects and use professional tools to simulate agency and in-house marketing roles
By the end of the programme, you’ll have the knowledge, hands-on experience, and a portfolio of work to confidently pursue roles in digital marketing, e-commerce, content strategy, or performance marketing—whether at an agency, in-house team, or your own business.
Scholarships and Funding
ESEI’s Scholarships are a way of recognizing academic, professional, and personal achievements of our students. We award up to 10% scholarships to students who have demonstrated:
- Academic Excellence
- Good Citizenship
- Outstanding Ability in Sports
- Leadership in Business
Scholarships are awarded at the discretion of the schools management team on a case-by-case basis based on demonstrated merit.
Gallery
Career Opportunities
The digital economy is evolving fast—and companies are actively looking for professionals who can drive growth, engagement, and conversions across digital channels.
ESEI’s Master in Digital Marketing prepares you for a wide range of in-demand roles by giving you the strategic insight, technical skills, and hands-on experience needed to thrive in today’s digital-first world.
Where Can This Degree Take You?
Graduates of this programme pursue exciting roles such as:
- Digital Marketing Manager – Lead end-to-end online marketing strategies across channels
- Performance Marketing Specialist / Campaign Manager – Optimise paid media and acquisition funnels
- Social Media Strategist / Community Manager – Grow and manage online communities and brand voice
- Content & Media Manager – Create and curate engaging, high-converting content
- SEO/SEM Consultant – Improve visibility, rankings, and traffic through search engine strategies
- UX/UI & Experience Designer – Design seamless digital journeys that improve user engagement
- Email Marketing & CRM Specialist – Manage automated campaigns and retention strategies
- Digital Marketing Analyst – Interpret data, measure KPIs, and recommend optimisations
How ESEI Supports Your Career
You’ll benefit from:
- A mandatory internship in a Barcelona-based or international marketing agency or brand
- Live client projects and campaign briefs to build a strong professional portfolio
- Access to tools and platforms used by industry professionals (e.g. Meta Ads Manager, Google Analytics, HubSpot)
- Career Fair Days and networking events with local companies and recruiters
- One-on-one career coaching and portfolio feedback
Whether you’re starting your digital marketing journey or levelling up your career, this programme equips you with everything you need to stand out in the global job market.
Program Tuition Fee
Why study at ESEI International Business School Barcelona
Since 1989, ESEI International Business School has been providing students with a globally recognised business education rooted in real-world learning, industry relevance, and international credibility.
Located in Barcelona, one of Europe’s leading business and innovation hubs, ESEI combines academic rigour with career-ready skills, helping students thrive in an increasingly competitive global market.
What Makes ESEI the Ideal Choice?
- Over 35 Years of Excellence
A trusted name in international business education since 1989. - Globally Accredited Degrees
Accredited by UCAM and College de Paris, ensuring your degree is internationally recognised and career-relevant. - Barcelona – A Global Business Hub
Study in a city known for its start-up ecosystem, multinational companies, and entrepreneurial energy. - Diverse, Multicultural Experience
Join a truly international student body from over 35 countries and develop essential cross-cultural communication skills. - Career-Focused & Practical Learning
Engage in internships, business projects, and company field trips that prepare you for the demands of today’s job market. - Professional Networking Opportunities
Access exclusive Career Fair Days, industry partnerships, and networking events that connect you with leading professionals. - Personalised Education & Small Classes
Enjoy a supportive, engaging environment with individual mentorship and strong academic guidance. - Strong Global Alumni Network
Become part of a community of successful graduates working around the world—with continued access to professional connections and advice.
At ESEI, we empower you to become a leader in entrepreneurship, innovation, and international business—with the skills, confidence, and network to thrive anywhere in the world.