BSc (Hons) Business Administration: Media and Communications
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 22,000 / per year
STUDY FORMAT
On-Campus
Key Summary
Introduction
The BSc (Hons) Business Administration - Media and Communications at the European School of Economics emphasizes creativity, innovation, and self-awareness, offering a dynamic educational experience that hones both professional skills and personal potential.
Graduates of the programme develop the expertise to drive business success across multiple platforms by mastering advanced media and communications strategies.
As social media and digital platforms continue to dominate global markets, the ability to innovate and navigate this evolving landscape is indispensable for modern enterprises. This programme equips students with cutting-edge skills to thrive in today’s interconnected and technology-driven business world.
Distinctive Features of All ESE Undergraduate Courses:
- Two internship placements with leading organizations worldwide
- A British-accredited degree offered across two continents, with the flexibility to transfer between campuses in London, Madrid, Milan, Florence, and Rome on a term or yearly basis
- Small class sizes ensuring personalized attention and tailored academic guidance
- Multiple intakes with start dates in September, January, and April
- Language modules with academic credit to enhance employability
- Enriching workshops and guest lectures to support both academic excellence and personal development
Graduates of the BSc (Hons) in Business Administration - Media & Communications Specialization Acquire:
- Advanced analytical skills to identify and leverage strategic opportunities in both domestic and global markets
- In-depth knowledge of the global business landscape, including trading systems, socio-political dynamics, and their impact on communication strategies
- The adaptability and creativity needed to address the challenges of an ever-evolving international business environment
- Cross-cultural communication expertise for effectively managing teams, resources, and information in diverse settings
Gallery
Admissions
Scholarships and Funding
ESE encourages students – both undergraduate and postgraduate – to come to the European School of Economics regardless of their financial circumstances. The scholarships ESE offers enable prospective students to receive reductions in tuition. No reduction is allowed on the Registration Fee and/or on other applicable fees.
Eligibility
All scholarships are awarded subject to the prospective student meeting ESE’s entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship the student will need to have been accepted and offered admission to study at ESE.
Application for Scholarship
Scholarships are awarded across all programmes of study, varying from nominal to substantial tuition reduction. Students interested in securing scholarships are encouraged to apply using the prescribed Scholarship Application Form available online and at the Office of Admission.
Curriculum
Year 1
- Introduction to Management
- Economics for Business
- Quantitative Methods for Business
- Language (Business English, Italian, Spanish or French)
- Study & Computer Skills Workshop
- Introduction to Business
- Introduction to Accounting and Financial Analysis
- Introduction to Marketing
- Language (Business English, Italian, Spanish or French)
- Preparation for the Workplace Workshop
- Internship
Year 2
- Business Law
- Operations Management
- Managing People
- Language (Business English, Italian, Spanish or French)
- Research Methodology & Analysis Workshop Part I
- Cross-Cultural E-Business and E-Commerce
- Corporate Finance
- Market Research
- Language (Business English, Italian, Spanish or French)
- Research Methodology & Analysis Workshop Part II
- Internship
Year 3
- International Project Management
- Broadcasting & Digital Innovation
- Global Communication Challenges
- Final Project Preparation Workshop
- Strategy & Strategic Dilemmas
- New Media Management
- Public Relations Theory & Practice
- Creative Thinking Workshop
- Final Project Media & Communications
Program Outcome
Upon completing the BSc in Business Administration with a specialisation in Media and Communications at the European School of Economics, students will be able to:
- Understand Core Media and Communication Principles: Grasp foundational concepts in media and communications, including digital innovation, global communication, and public relations, combined with a solid understanding of business fundamentals like management, economics, and marketing.
- Develop Analytical and Research Skills: Analyse media trends and audience behaviours, employing quantitative and qualitative methods to inform effective media strategies and content development.
- Cultivate Strategic Media Planning Abilities: Formulate and assess media campaigns and strategies, considering their societal impact and effectiveness in reaching target audiences.
- Master Cross-Cultural Communication and Ethical Practices: Communicate effectively across diverse cultural contexts and uphold ethical standards in media production and dissemination.
- Innovate in Digital Media: Demonstrate creativity and innovation in media content creation and communication strategies, adapting to rapidly evolving digital landscapes.
- Lead and Collaborate in Media Projects: Exhibit leadership and teamwork skills in media-related projects, effectively managing teams and coordinating complex projects.
- Prepare for Professional Growth and Networking: Build a foundation for further academic pursuits and career development in the media and communications field, establishing a professional network through internships and industry interactions.
This programme equips students with a blend of theoretical knowledge and practical skills essential for a successful career in the dynamic and influential field of media and communications.