BSc (Hons) Business Administration: Marketing - Florence
Florence, Italy
BSc
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
EUR 22,000 / per year
STUDY FORMAT
On-Campus
Key Summary
The BSc (Hons) Business Administration - Marketing programme at the European School of Economics emphasizes leadership, creativity, and innovation, guiding students through a transformative educational journey that nurtures their professional abilities and personal growth.
This programme integrates core subjects with the study of a foreign language, two structured internship placements, engaging workshops, and the flexibility to specialize in one of five areas: Management, Marketing, Finance, Sports Management, or Media & Communications.
The curriculum combines analytical, creative, and strategic training to prepare students for the demands of the modern marketing landscape. By developing essential skills in managing people, resources, and information, ESE graduates are highly sought after and capable of helping organizations achieve their objectives across the private, public, and non-profit sectors.
Students can also benefit from ESE’s international reach by completing the BSc in Business Administration at any of its campuses in London, Madrid, Milan, Florence, or Rome. The option to transfer between campuses per term or year allows students to experience a truly global perspective and immerse themselves in various cultural and professional environments.
Key Components of the BSc in Business Administration:
- Five specialization pathways: Management, Marketing, Finance, Sports Management, Media & Communications
- Two international internship experiences tailored to students’ interests
- The opportunity to transfer between London, Madrid, Milan, Florence, and Rome campuses, experiencing different cultural and academic environments
- Small class sizes that foster personalized guidance from faculty and encourage individual growth
- Flexible enrolment with September and January start dates
- Academic credit for foreign language modules, enhancing global employability
- Additional workshops and guest speaker events designed to enrich both personal and academic development
Graduates of the BSc in Business Administration develop:
- Advanced analytical capabilities to identify and seize strategic opportunities across local and international markets
- In-depth knowledge of global trade systems, economic trends, and geopolitical factors affecting business decisions
- Adaptability and innovation to tackle challenges in an evolving global landscape
- Cross-cultural communication expertise for effectively managing teams, resources, and information in diverse environments
- A holistic understanding of business underpinned by ESE’s principles of integrity, self-awareness, and responsibility
- Exceptional readiness for postgraduate study and further specialization
- A truly international education, with students from around the world and access to ESE’s five campuses, fostering lifelong networks and friendships
ESE encourages students – both undergraduate and postgraduate – to come to the European School of Economics regardless of their financial circumstances. The scholarships ESE offers enable prospective students to receive reductions in tuition. No reduction is allowed on the Registration Fee and/or on other applicable fees.
Eligibility
All scholarships are awarded subject to the prospective student meeting ESE’s entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship the student will need to have been accepted and offered admission to study at ESE.
Application for Scholarship
Scholarships are awarded across all programmes of study, varying from nominal to substantial tuition reduction. Students interested in securing scholarships are encouraged to apply using the prescribed Scholarship Application Form available online and at the Office of Admission.
The Bachelor of Science in Business Administration (BSc Hons) is a three-year, full-time course. All of the ESE undergraduate Bachelor's degree programmes are taught in English and have a standard 360 UK/180 ECTS credit structure. Completion of the programme requires:
- Study of a foreign language
- Two internship placements
- Choice of one specialisation in either Management, Marketing, Finance, Sports Management or Media and Communications
- Final Project related to the chosen specialisation
- Full-time compulsory attendance
Year 1
- Introduction to Management
- Economics for Business
- Quantitative Methods for Business
- Language (Business English, Italian, Spanish or French)
- Study & Computer Skills Workshop
- Introduction to Business
- Introduction to Accounting and Financial Analysis
- Introduction to Marketing
- Language (Business English, Italian, Spanish or French)
- Preparation for the Workplace Workshop
- Internship
Year 2
- Business Law
- Operations Management
- Managing People
- Language (Business English, Italian, Spanish or French)
- Research Methodology & Analysis Workshop Part I
- Cross-Cultural E-Business and E-Commerce
- Corporate Finance
- Market Research
- Language (Business English, Italian, Spanish or French)
- Research Methodology & Analysis Workshop Part II
- Internship
Year 3
- International Project Management
- Branding & Positioning
- Buyer Behaviour
- Creative Thinking Workshop
- Strategy & Strategic Dilemmas
- Services Marketing
- International Marketing
- Final Project Preparation Workshop
- Final Project Marketing
ESE's Internship Programme
We believe that anyone can realise their dreams and have the ability to do what they really love. From the very first year of study, ESE students, therefore, have the concrete opportunity to proactively move towards their professional goals and target their objectives. While developing a range of marketable skills and competencies, internships will furthermore allow students to:
- apply course knowledge in practical situations within the work environment
- bridge the gap between undergraduate study and the labour market
- develop inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of one’s own inner state
- test individual career plans by obtaining experience in a chosen field, thus helping one to better understand what it is that they really love to do
- develop a professional network and assess internship providers for future employment opportunities.
Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today.
Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.
Upon successful completion of the Bachelor of Science in Business Administration with a specialization in Marketing at the European School of Economics, students will be able to:
- Develop Comprehensive Marketing Knowledge: Acquire a deep understanding of key marketing principles, including brand management, digital marketing, consumer behaviour, and international marketing strategies.
- Cultivate Strategic Marketing Thinking: Develop the ability to formulate, implement, and evaluate effective marketing strategies, considering both immediate and long-term impacts on the brand and the market.
- Master Cross-Cultural Communication in Marketing: Effectively communicate and execute marketing strategies across diverse cultural and organisational contexts, showcasing proficiency in at least one foreign language.
- Embrace Ethical Marketing Practices: Understand and apply ethical considerations in marketing, recognising the influence of marketing decisions on consumers, society, and the environment.
- Innovate in Marketing Approaches: Exhibit creativity and innovation in developing marketing campaigns and solutions, adapting to market challenges and opportunities.
- Apply Global Business Perspectives to Marketing: Gain insights into the global business landscape and how it influences marketing strategies and consumer engagement in different markets.
- Foster Creativity and Innovation in Marketing: Demonstrate creativity in developing marketing campaigns and solutions, utilizing innovative approaches to address market challenges and opportunities.
- Develop Leadership and Teamwork Skills: Collaborate effectively in diverse teams, leading marketing projects and initiatives with strong leadership and interpersonal skills.
- Build a Professional Marketing Network: Create a network of professional contacts through internships, and interactions with industry experts, faculty, and peers, which is essential for career development in the marketing field.
Through this programme, students will emerge as innovative, ethically-minded, and globally-aware marketing professionals, equipped with the skills and knowledge necessary to excel in various roles within the marketing sector and beyond.