Master in Design and Art Direction
Barcelona, Spain
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 5,700
STUDY FORMAT
Distance Learning
Key Summary
Introduction
"We will learn to generate relevant messages for consumers that connect them with brands."
Joan Cascante - Program Director
The Master in Design and Art Direction will allow you to manage each decision of a creative project, understand who we are addressing and the medium in which we communicate the message. The work of the director or art director must respond to a vision of creative and artistic direction , applying its own methodology.
This online Master offers you the opportunity to learn about clearly disruptive subjects and subjects , such as neuromarketing, where you will understand the emotion behind a typography or discover, for example, the enormous possibilities of working in environments as new as augmented reality or virtual reality .
The Master in Design and Art Direction will allow you to make an optimal transition from graphic designer or designer to art director or director, learn the keys to identify the target to whom we address according to the project, and acquire the communication skills to develop a art direction project
Titling
People who pass the evaluation of the program will obtain the double degree: ESDESIGN's own title and a title from the International University of Valencia (VIU), which will accredit them as professionals in the specialty studied.
Program Outcome
goals
The main objectives of this program are:
- Start writing Art Direction in capital letters.
- Update the spectrum of disciplines that an Art Director must know and coordinate today.
- Facilitate the professional transition from graphic designer to Art Director.
- Give a new approach to visual codes and languages from the point of view of the different targets and media to be used.
- Make available to students the latest scientific knowledge in neuromarketing, as well as other research and analysis tools.
- Value the emotional potential of typography in any Art Direction project.
- To train a new generation of Art Directors capable of managing projects in complex environments, as well as deepening the management of such projects from a Direction point of view and not just Art.
Curriculum
The Master in Design and Art Direction is structured into 10 subjects, a Master's Final Project, and cross-curricular and specialized activities and workshops. In addition, the program includes a 12-month Adobe Creative Cloud professional license.
- Introduction to Art Direction
- Target and visual codes
- Creativity, communication and context
- Design Thinking: Innovative strategies to lead change
- Typography that excites
- Photographic Language
- Creative project management
- Brain and image
- Multichannel: new narratives, languages and platforms
- Audiovisual: defining a brand in motion and artificial intelligence
Master's Final Project
Cross-cutting workshops:
- Adobe Open Classroom
- Company workshop
- Design Thinking Workshop
Specialized activities and workshops:
- Anatomy of a Briefing Workshop
- Masterclass: Advertising Conceptualization
- Masterclass: Set Designer
Ideal Students
Recommended profile
This Master is aimed at people who meet the following profile:
- Higher Graduates in Design
- Graduates in Communication and Advertising
- Bachelor of Fine Arts
- Marketing Graduates
- Professional or academic profiles with accredited experience who want to retrain and expand their knowledge.
In those cases that the student accredits higher studies prior to a process of accreditation of the University degree, the Academic Committee will evaluate the CV and portfolio of the candidate as well as the study plan studied, which must maintain a reasonable equivalence with the current degree studies of the same area.
Admissions
Career Opportunities
Our ESDESIGNERS have begun to design their own story by developing their professional career in:
- Art Director
- Creative Director
- Visual Identity Designer
- Director of Creative Projects
- Visual Communication Specialist
- Art Direction Consultant
- Freelance professional