Master in Commercial Space Design: Retail Design

goals

The main objectives of this program are:

• Acquire a personalized work methodology that allows optimizing, managing and controlling the different execution times of a project, its subsequent management and designing shop windows.
• Learn to work in an interdisciplinary environment, integrating correctly and balanced their different visions; interior design, architecture, branding, merchandising, window dressing etc ...
• Optimize, manage and control the different execution times of a project.
• Acquisition of arguments that explain the decisions made in the design of a commercial space.
• Acquisition of a global vision of the concepts of the retail world.
• Knowledge of the trends of the XXI century that affect this discipline.
• Learn to develop an executive project within the world of retail.
• Offer the tools to be able to design, direct and implement a commercial interior design project from the beginning to the delivery of the work to the client.
• To keep an economic control of the work, from the presentation of the fees to the client, the measurements, control of the budgets and the work.
• Design furniture adapted to the point of sale.
• Know how to implement and transfer a brand image to a space.
• Knowing materials and techniques for the construction of spaces and shop windows that are capable of setting trends and attracting attention.
• Learn to control the project in its different scales and materials until reaching the development of construction details.
• Provide the student with the necessary knowledge to give a vision in the management of the point of sale and be able to develop a project of management and dynamization of the different areas that confer it.
• At the end of the course, students will have material generated to develop a digital portfolio, which allows them to promote themselves in the workplace.

The Master in Design of Physical and Digital Commercial Spaces: Retail is structured into 10 subjects, a Master's Final Project, and cross-curricular and specialized activities and workshops. In addition, the program will provide you with the knowledge to learn how to use tools such as Autodesk 3ds MAX and AutoCAD, among others.

• Retail marketing and omnichannel: Fundamentals and arguments
• Strategy for designing phygital spaces: physical and digital
• Retail Branding and its application in physical and digital spaces
• Visual Merchandising: Arranging furniture according to product and service
• Window dressing and revitalization of commercial spaces
• Digital transformation of commercial spaces
• Design of sustainable and healthy spaces
• Commercial project management
• Construction management
• Corporate Retail: Design of ephemeral spaces and workplace

Master's Thesis

Cross-cutting workshops:

• Open Spaces Classroom
• Business Workshop
• Design Thinking Workshop

Specialized workshops:

• Workshop on Graphic Design in the Digital Space Related to the Physical Space
• Lighting Workshop

Recommended profile

This Master is aimed at people who meet the following profile:

• Higher Graduates in Design
• Technical architects
• Graduates in Fine Arts
• Architects
• Building Engineers

In those cases that the student accredits higher studies prior to a process of accreditation of the University degree, the Academic Committee will evaluate the CV and portfolio of the candidate as well as the study plan studied, which must maintain a reasonable equivalence with the current degree studies of the same area.

Our ESDESIGNERS have begun to design their own story by developing their professional career in:

• Retail Designer
• Visual Merchandiser
• Window dresser/designer
• Brand Designer in Commercial Spaces
• Retail Creative Director
• Retail Experience Consultant
• Pop-ups and ephemeral spaces designer
• Director of Visual Identity for Commercial Spaces
• Window dresser
• Freelance professional