Master in Branding and Creativity and Brand Communication
Barcelona, Spain
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 5,700
STUDY FORMAT
Distance Learning
Key Summary
Introduction
"In such a volatile context, brands must re-think their place in the lives of their customers, to continue transcending the mere commercial relationship."
Bernat Sanromà - Program Director
Currently, the people in charge of brand communication must understand the deep relationship between technology, values and human relations in order to apply them to branding design . Otherwise, they will not be able to generate relevant messages and proposals for brands, products or services. From this reflection is born this BrandStorming: Master in Brand Communication. Because you have to rethink what meaning a brand has today. Fortunately, two key elements will always be necessary: strategy and creativity .
An idea, a story that connects with the audience, a tweet that generates a movement... In short, strategy and creativity, in their broadest definitions, become more than ever the benchmarks for any communicator. In the starting point and also in the very purpose of brand management .
Curriculum
The Master in Branding, Creativity and Brand Communication is structured into 10 subjects, a Final Master's Project, and cross-disciplinary and specialized workshops.
- Creativity: the skill that makes the difference
- Target: an approach from emotion and technology
- Technology & brands: connecting with the consumer
- Mobile devices: human appendages
- Soul Brands: brands with soul
- Social trends
- Everything communicates, everything builds a brand.
- Marketing in a digital world
- Social media
- Branded content & storytelling
Final work of master
Cross-cutting workshops:
- Adobe Open Classroom
- Business Workshop
- Design Thinking Workshop
Specialized workshops:
- Anatomy of a briefing workshop
- AI Workshop, the perfect ally
Ideal Students
Who is the BrandStorming: Master in Brand Communication aimed at?
The BrandStorming: Master in Brand Communication is aimed at students who want to develop their creativity and brand strategy for a specific market. The study program of our higher education school will allow you to integrate technology into the dialogue between consumers and brands .
Our brand branding training understands creativity as a skill, and not as a specialization. People trained in the advertising design and brand communication program will be able to identify trends, understand the concepts and language of marketing, and master social networks .
Through this training you will be able to generate a positive impact on brands , showing the public their identity, helping you with a brand strategy.
Admissions
Career Opportunities
Our ESDESIGNERS have begun to design their own story by developing their professional career in:
- Creative in advertising agencies
- Corporate Identity Designer
- Brand Communication Specialist
- Creative Director
- Brand Manager
- Account manager in advertising agencies
- Executive in media agencies
- Branding and brand identity consultant
- Freelance professional