Escuela Universitaria Real Madrid

Master's Degree in Sport Marketing

The Master's Degree in Sports Marketing at Real Madrid Graduate School - Universidad Europea is a 9-month programme designed to prepare students to become modern, creative professionals in the sports marketing industry. From day one, you will be challenged to respond to clients’ needs and create winning strategies for real projects.

As part of the marketing master’s, you will learn to design top strategies and add value to brands. Your professors will be successful executives in the sports marketing field, who will share their professional secrets and advice.

Alongside more traditional tools, discover modern sports marketing concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility and ever more varied forms of sponsorship.

Official degree issued by Universidad Europea de Madrid

Why study this Master’s in Sports Marketing?

Would you like to develop your professional career in sports marketing? Seize the chance to train alongside internationally renowned professionals, sports organisations, brands and agencies and work from day one on real projects with real clients.

Academic quality

This master’s academic content has been developed by marketing and sports professionals under the supervision of Real Madrid C.F. marketing professionals. Our close industry ties enable us to constantly update the curriculum year on year to adapt to the latest trends and tools hitting the sports marketing world.

• Professional orientation
  You shall be fully immersed in the sports industry right from day one, thanks to our faculty made up of active professionals who can provide you with an insider’s view of the industry. In addition, the master’s offers visits to top-tier sports organisations in Spain and abroad.
• Renowned teaching staff
  Our faculty members are sports marketing experts who have worked for leading companies and sports organisations, including Puma, Adidas, Real Madrid C.F., the Davis Cup, Innovarout, and more. This gives you a unique chance to expand your international network, enhancing your future professional opportunities.

Professional internships are a must.

As part of your first leap into the industry, we shall ensure you take part in a professional internship at sports companies and marketing agencies. What’s more, selected students can intern at Real Madrid C.F.’s marketing department.

A prestigious school

The School’s academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.

• Multicultural ambience
  During the programme you’ll have the chance to share the Campus with students from more than 80 nationalities, as 80% of the School’s Students come from other countries our of Spain, which will enrich your experience and learning.

Live the Real Madrid Experience

You shall enjoy exclusive experiences including an international trip to choose amongst the school’s offer, in addition, some other visits in Spain include: La Liga HQ, Mutua Madrid Open Tennis Tournament, Santiago Bernabéu Stadium, Real Madrid City, Volunteering in the Madrid marathon, Montmeló F1 Circuit, Premier Padel Finals and the white week, organized by Real Madrid with many club related and international speakers.