Escuela de Negocios Alto Nivel - Universidad Panamericana de Guatemala

Specialization in Digital Marketing

Currently Digital Marketing is the set of strategies that are focused on promoting a brand or on the internet. It is different from traditional marketing by including the use of channels and methodologies that allow the analysis of results in real time. Digital Marketing considers various tools for its action, such as Content Marketing, Email Marketing, social networks, among others, that increase your reach and influence in the consumer buying process.

Addressed to

• Recent graduates of bachelor's degrees in administration and marketing with the desire to specialize in direction and management of digital marketing.
• Professionals who marketing projects and want to strengthen their digital knowledge.
• Professionals who belong to a marketing or communication department and want to grow within the organization.

Competencies to develop

• Identify SEO and SEM positioning strategies and know their differences.
• Know the main social networks and marketing strategies that can be carried out.
• Analyze the characteristics of online communication and advertising campaigns to be able to adapt effectively to potential buyers.

Duration and execution

• 10 months of study dedicated to the specialization for 400 hours.
• 2 months of development of a graduation project.

Admission profile:

• Professional graduated and graduated at the undergraduate level from any university career of university recognized by CEPS in Guatemala or university recognized in the country of origin.
  • University degree: Specialization in Digital Marketing.
• People with university studies and work experience but do not have a degree level.
• Diploma: Specialization in Digital Marketing.

Registration requirements

Legible photocopy of identification document –DPI, Form, payment Registration, delivery of grade stationery when applicable.

Administrative egress processes

Students who have closed their pensum and approved their final report of the project of this specialization of Universidad Panamericana (Guatemala), must develop the following steps of the administrative graduation process:

University Degree Specialization

• Be enrolled in the Universidad Panamericana as a regular student.
• Request their cash solvency, stating that they have no debts with the University.
• Request library solvency.
• Request solvency in Academic Control.
• With the respective solvencies, request the respective opinions from the secretary of the faculty.
• Present the printed version of the result of your final work to the Secretary of the Vice-rectory, including the opinions for a final review of the form on the main pages of the document that will be sent to print.
• When the graduation work is printed, three printed copies and a digital version will be delivered to the central library and one will be kept on file in the dean.
• The Dean will set the date and the graduation protocol.

Diploma

• Be enrolled in the Universidad Panamericana as a regular student.
• Request their cash solvency, stating that they have no debts with the University.