MSc in Marketing and Creativity
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
14 Sep 2025
EARLIEST START DATE
Jan 2026
TUITION FEES
GBP 26,300 / per course
STUDY FORMAT
On-Campus
Key Summary
Introduction
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.
The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.
The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.
This MSc specialisation is part of the DEAMIE (Diplôme d’Etudes Avancées en Management International des Entreprises) programme and is accredited as a Grade de Master and Visa Bac+5 by the French Ministry. The programme holds 120 ECTS.
Students spend the majority of their time in the vibrant city of London. This is followed by one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Gallery
Admissions
Scholarships and Funding
The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.
With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:
- Global Citizen Talent Scholarship (up to £2,000)
- Access Opportunity (up to £4,000)
Curriculum
Course modules
January - October: 9 months of theory classes, the study of expertise, and practical cases
The courses address both theory and real-life applications. They are taught by ESCP Faculty and successful professionals.
Term 1*
July - September – Online
- Economics
- Quantitative Methods
- Accounting & Finance
- Marketing
- Leadership
- Strategy
*These six modules are compulsory only for candidates with less than 240 ECTS. They run in an online format between October and December prior to the London terms. Candidates may obtain an exemption from attending these modules based on their previous working experience if they have more than 3 years of post-study work experience. Unfortunately, we are unable to exempt candidates based on their previous undergraduate studies.
Term 2
January - March – London, UK
- Art & Science of Creativity
- Introduction to Creativity Marketing
- Consumers & Consumer Value
- Managing for Social Impact
- Understanding the Marketplace
- Creative Seminars
March - May – London, UK
- Creative Thinking
- Branding and the Creation of Value
- Creative Seminars
- Integrated Marketing Communications
- Strategic Marketing Plan
- Finance for Marketers
- Statistics for Marketers
- Managing for Social Impact
- L’Oréal ‘Big Picture’ Project (optional, upon selection)
Term 3**
May - July – London, UK
- Digital Marketing & Social Media
- Global Issues in Marketing
- Creative Analytics
- Managing for Social Impact
- Creative Seminars
**Choice of one specialisation track:
Entrepreneurship & Digital Transformation
- Entrepreneurship
- Coding for Marketers
- Leadership & Change Management
Fashion & Luxury
- Creative Branding
- Trends & Innovations
- Omnichannel Management
September - December – Paris, France
- Creative Seminars
- Breakthrough Strategies
- Research Methods for Professional Thesis
- Managing for Social Impact
- Company Consultancy Projects (6-8 weeks)
Term 4
Professional experience
December - June
- Internship/Direct Employment (minimum 4 months)
- Professional Thesis
Program Outcome
- Study creativity in business, management and performance, and develop your own cognitive flexibility, fluency of ideas & agility
- Learn how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems
- Get exposed to top employers and build your professional network via multiple practical assignments, seminars and projects throughout the terms
- Benefit from the diverse environment, co-creating your learning experience with over 25 different nationalities in class
- Get ahead of the curve in this fast-changing field by learning about the most up-to-date thinking and practices in marketing
Career Opportunities
- Brand Manager
- Marketing Manager
- Product Manager
- Strategic Marketing Manager
- Digital Marketing Manager
- Account Executive/Manager/Director
- Senior Consultant
- CEO
- Consultant
- Business Development Manager
- Executive Director
- Head of Marketing/Innovation
- International Project Manager
- Marketing Executive
- Senior Client Manager
- E-Commerce Manager
- Brand Communications Manager
Accreditations
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.