European Bachelor in International Marketing

The European Bachelor in International Marketing allows you to obtain the RNCP title of “Marketing and Sales Manager” issued by the CDE FEDE France. This level 6 RNCP qualification (Bac +3 equivalent) is recognized by the State and companies. It can be covered by continuing professional training schemes such as the AIF or the CPF. Alongside your RNCP title, you also receive the European Bachelor's degree in international marketing. This Bac +3 level diploma awards 60 ECTS credits.

The objectives of the training

The European Bachelor in International Marketing covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

• Ensure international marketing, commercial and regulatory monitoring
• Manage and monitor the performance of an export sales team
• Optimize the company's international strategy
• Contribute to the development of the customer portfolio
• Master the customer relationship strategy and anticipate trends
• Implement an international commercial and loyalty action plan
• Ensure the administrative and commercial management of export sales
• Develop, deploy and evaluate the results of a strategic and operational marketing plan

Skills developed

The distance learning European Bachelor in International Marketing covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

• Identify the challenges of the Marketing plan
• Interpreting the business plan
• Write a strategic and operational Marketing plan
• Understand the issues and master the fundamental principles of CRM and formalize the operating methods and the customer process
• Master the legal framework specific to marketing and communication actions
• The fundamentals of B2B marketing
• Develop and identify the key elements of an e-business strategy
• Build and understand a brand identity
• Management of import-export operations and fundamentals of international marketing

Prerequisites & conditions for obtaining

The distance learning European Bachelor in International Marketing is accessible to people who have validated a Bac +2 or equivalent diploma to obtain 120 ECTS credits. It awards 60 ECTS credits which then allow, for example, integration into a European Master, such as the European Master in Management and Business Strategy offered by ENACO .

To obtain the RNCP title “Marketing and Sales Manager”, students must:

• Respect the access conditions / prerequisites
• Complete all training assignments
• Carry out the professional mission provided for by the standard
• Take and pass the exams

The training program

The teaching program aims to train students in all areas of marketing, particularly on an international scale, by addressing the specificities of the European market. They study strategic marketing, operational marketing, international marketing and taxation, marketing studies and geopolitics. Courses in European culture and citizenship, ICT (information and communication technologies) and modern languages (LV1 and LV2 compulsory, LV3 optional) are also provided.

The European project: culture and democracy for citizenship in action

• Geopolitics of Europe
• Contemporary history of European construction
• How the EU works & its challenges, challenges for the future
• the EU and the world

Intercultural management and human resources in Europe

• Intercultural management in Europe
• Human Resources in Europe

Professional expertise

• Strategic marketing
• Operational Marketing
• CRM: optimizing customer relationship management
• Marketing law
• B to B marketing
• E-marketing
• Brand management
• International marketing

LV1 (English, Spanish or Italian)

LV2 (English, Spanish or Italian)

• Geopolitics and International Marketing
• International Marketing and Taxation
• Strategic marketing

Memory media

Traineeship

The European Bachelor in International Marketing training course includes a 12-week internship period where the student is entrusted with several actions related to international marketing. A salaried job related to the framework can also replace the internship.

Candidates who do not have the opportunity to complete an internship in a company can support their dissertation on theoretical work. In this case, the dissertation project is determined in consultation with the teaching team and the professor in charge of monitoring who will have the role of supervising the project.

Students employed during training and in the field of the specialty followed can focus their dissertation on their professional activity.

Exams

The exams take place in January, June and October, overall or progressively, in one of the FEDE exam centers. The location will be communicated to you by the educational service. Examination fees, set by the FEDE, are included in the cost of the training.

Take your exams online!

Thanks to its recognition and its strong innovation policy, ENACO has joined forces with the FEDE to set up a 100% remote examination system. You take the exams entirely online , in January, June and October, globally or progressively. The oral tests take place in particular by videoconference (subject to modifications to the examination procedures).

You therefore no longer need to travel for the tests and can complete them according to your availability, within the deadlines set by the FEDE. Examination fees, set by the FEDE, are included in the cost of the training.

Professional opportunities

The International Marketing Bachelor opens the doors to many careers. Indeed, this distance learning diploma prepares you to carry out an activity in the international sales, marketing and trade sector within an SME or a large company. Find below the non-exhaustive list of positions to which you can apply thanks to your diploma:

• Junior Market Manager
• Head of International Business Development
• International project manager
• International Marketing Manager
• International business developer
• Export sales manager
• International sales manager
• International Product Manager
• International Buyer
• Assistant import/export manager

Training costs

Testimony

Jolinon juliet

"I chose to begin my studies at the age of 30, after a professional career that was steeped in science but tended to stabilize. As a full-time employee, correspondence courses were an obvious choice for me and my choice was a natural one. on ENACO , firstly because the school had a very good reputation, then because all my questions were answered by my interlocutors. After 2 years of study, I obtained my BTS Communication. It was not easy , there were moments of doubt, discouragement and even abandonment. The unfailing follow-up from ENACO allowed me to pull myself together and complete my training. The teachers were very available and helpful. listening, good quality courses and sufficient preparation for exams. I can aspire to professional development in relation to my diploma or even consider continuing my studies."