The European Bachelor in Communication allows you to obtain the RNCP title of “Marketing and Sales Manager” issued by the CDE FEDE France. This level 6 RNCP qualification (Bac +3 equivalent) is recognized by the State and companies. It can be covered by continuing professional training schemes such as the AIF or the CPF. Alongside your RNCP title, you also receive the European Bachelor's degree in communication. This Bac +3 level diploma awards 60 ECTS credits.

The objectives of the training

The European Bachelor in Communication covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

• Pilot the development of communication in a company or an organization
• Create communication, marketing and digital strategies
• Create and animate tools inherent to the communication strategy (communication plan, market research, media planning, communication measurement tools)

From the start of the 2019 school year, ENACO offers you the opportunity to specialize in Advertising Strategies thanks to the European Bachelor Communication option, advertising specialty!

When you register, you will have to choose between the European Bachelor in Communication and the European Bachelor in Communication, specializing in Advertising.

Skills developed

The European Distance Communication Bachelor covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

• Understand the evolution of communication and its accumulated role within organizations
• Know the different types of communication and master them (internal communication, institutional communication, crisis communication, etc.)
• Set up studies
• Develop a communication strategy and a brand strategy
• E-communication techniques

Prerequisites & conditions for obtaining

The European Distance Communication Bachelor is accessible to people who have completed a Bac +2 or equivalent diploma allowing them to obtain 120 ECTS credits. It awards 60 ECTS credits which then allow, for example, integration into a European Master, such as the European Master in Communication offered by ENACO .

To obtain the RNCP title “Marketing and Sales Manager”, students must:

• Respect the access conditions / prerequisites
• Complete all training assignments
• Carry out the professional mission provided for by the standard
• Take and pass the exams

Exams

The exams take place in January, June and October, overall or progressively, in one of the FEDE exam centers. The location will be communicated to you by the educational service. Examination fees, set by the FEDE, are included in the cost of the training.

Take your exams online!

Thanks to its recognition and its strong innovation policy, ENACO has joined forces with the FEDE to set up a 100% remote examination system. You take the exams entirely online, in January, June and October, globally or progressively. The oral tests take place in particular by videoconference (subject to modifications to the examination procedures).

You therefore no longer need to travel for the tests and can complete them according to your availability, within the deadlines set by the FEDE. Examination fees, set by the FEDE, are included in the cost of the training.

The training program

The teaching program targets former students in all areas of communication, addressing the specificities of the European market. They study communication strategy, commercial communication, digital communication, marketing studies, prospecting and negotiation with service providers.

The European project: culture and democracy for citizenship in action

• Geopolitics of Europe
• Contemporary history of European construction
• How the EU works & its challenges, challenges for the future
• the EU and the world

Intercultural management and human resources in Europe

• Intercultural management in Europe
• Human Resources in Europe

Professional expertise

• History and presentation of the communication
• Studies and quantitative tools applied to communication
• Corporate communication strategy
• Digital communication
• Prospecting and negotiation

Specialization module

• Advertising strategy

LV1 (English, Spanish or Italian)

• Professional defense test

Traineeship

The European Bachelor in Communication training course includes a 12-week internship period where the student is entrusted with several actions related to Communication. A salaried job related to the framework can also replace the internship.

Candidates who do not have the opportunity to complete an internship in a company can support their dissertation on theoretical work. In this case, the dissertation project is determined in consultation with the teaching team and the professor in charge of monitoring who will have the role of supervising the project.

Students employed during training and in the field of the specialty followed can focus their dissertation on their professional activity.

Alternation

You have the opportunity to follow your European Bachelor in Communication on a work-study basis via a professionalization contract.

Professional opportunities

This diploma allows access to positions of responsibility within the communications department of a company or in an agency (advertising, communications or events). Obtaining the European Bachelor's degree in Distance Communication opens the doors to many careers:

• Communications Manager
• Communications Officer
• Public Relations Officer
• Media planner
• Editor
• Press Officer
• Event Manager
• Junior advertising manager / project manager
• Marketing product manager / marketing research manager
• Social Media Manager

Testimony

Amina Dang Van Truc

"I learned a lot of things with ENACO . Everything was available on the tablet. It was interesting to see your percentage of progress, to be able to know where we were, how we were progressing. The training opened doors for me! "