The objectives of the BTS Communication training

The BTS Communication aims to train you in the design, implementation and management of internal or external communication operations such as advertising, relational, event and institutional. In an agency, you will also have a commercial and advisory role with advertisers. The distance learning BTS COM will train you in different areas of communication.

The skills developed

The distance learning BTS COM covers a wide range of skills that you will master at the end of your training. In particular, you will learn how to:

• Define and implement a communication plan
• Write communication materials
• Coordinate, plan and cost communication actions
• Monitor and report on communication actions
• Manage the relationship with advertisers, service providers and partners
• Carry out an operational watch

ENACO allows you to prepare your BTS Communication at a distance in two years. The distance BTS COM offered by ENACO is a national higher education diploma at Bac +2 level which awards 120 ECTS credits as well as a level 5 RNCP title. Our program is therefore subject to the control of National Education and our educational materials strictly comply with the official reference system. The BTS COM is accessible to candidates holding a Baccalaureate or equivalent.

Once you have obtained your distance learning BTS COM, you will be able to continue your studies at ENACO with a European Bachelor in Communication or a European Bachelor in Marketing then a European Master in Communication.

An internship period is included in your distance learning BTS COM . Lasting 14 weeks, including at least 6 consecutive weeks, this internship will allow you to put into practice the skills and knowledge you will have acquired throughout your studies. You can also do your BTS COM alternately . This training can also be supported thanks to the Continuing Professional Training systems.

The training program

The distance BTS COM offers general courses (common to all tertiary BTS) and professional courses specific to the BTS COM.

General Education

• Modern Language 1 (English, Spanish or Italian)
• General economy
• business management
• Law

Vocational education

• Digital technologies
• Communication strategy
• Implementation of communication projects
• Advice and advertiser relationship
• Operational watch
• Visual expression
• Design and production of communication media
• Psychosociology of communication
• Packaging
• Communication law

Information about internships

Your distance learning BTS COM course includes a 14-week internship period, including 6 compulsory consecutive weeks in the first or second year. You will be able to put into practice the theoretical lessons learned during your training.

Regarding salaried candidates exercising their profession in the field of communication, your internship is not compulsory. You will need to provide one or more work certificates attesting that you are employed in communication-related activities, as presented in the repository.

Professional opportunities

After your solid training at ENACO , the BTS COM opens the doors to many professions. Find below the non-exhaustive list of positions to which you will be able to apply thanks to your diploma:

• Communication Manager
• Assistant to the communications manager
• Assistant advertising manager
• Seller media
• Seller of advertising space in advertising agencies and media
• Media buyer

Training costs

Testimony

Joanna andrianjafy

"The advantage of ENACO is that there is still a real framework, a follow-up. I know that, if I have the slightest problem, I can call the teachers or the tuition department. They are always available. for us. I plan to continue my training at ENACO with a European Bachelor in Communication. "