Paris, France
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
MSc in Sports, Entertainment & Lifestyle
2 years to lead, innovate, and redefine sports, entertainment, and lifestyle
Master the essentials of Sports, Entertainment & Lifestyle Management
Dive into the fundamentals of sports business, entertainment marketing, and lifestyle branding with a curriculum that balances strategic thinking and creative innovation. From understanding international sports organizations to exploring the cultural and societal impact of these industries, you’ll gain a comprehensive knowledge base that sets you apart in a competitive job market.
Develop real-world skills through hands-on experience
This MSc program offers unique opportunities to apply your knowledge through internships, field projects, and an international term in Quebec. Collaborate with industry leaders, tackle real-world challenges, and build a network of global professionals while honing your expertise in cutting-edge topics like digital marketing, sustainability, and negotiation.
Shape your career in a fast-evolving industry
Whether you aspire to create amazing marketing campaigns, lead big organisations or start your own business, this programme will help you to be successful. The MSc in Sports, Entertainment & Lifestyle is all about new ideas, leadership, and planning. It will give you the skills you need to have a big impact in these industries, which are always changing, and make your mark on the world.
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Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Curriculum
Year 1
- Master the Fundamentals: Dive into strategic thinking, marketing for value creation, and the essentials of sports and entertainment management.
- Develop Core Skills: Explore sustainability, innovation, and digital marketing through hands-on projects and interactive coursework.
- Gain Practical Insights: Optional 4-6 month internship to apply your knowledge and build industry experience.
Year 2
- Advance Your Expertise: Specialize in governance, ethics, and advanced topics like cultural strategy, digital sports marketing, and crisis management.
- Expand Globally: Participate in an international term in Quebec, partnering with leading institutions for a global perspective on sports and entertainment.
- Launch Your Career: Engage in a mandatory 4-6 month internship and complete a thesis, blending academic insights with professional impact.
Program Outcome
This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of sports management, entertainment marketing, and lifestyle business development, focusing on international markets.
This MSc program is approved by the Conférence des Grandes Ecoles and is made up of 2-years of study including a 4-6 month internship.
In addition to your degree, all students will be supported and guided on 1-on-1 career coaching through emlyon's Career Services Center. Graduates will have life-time access to the emlyon alumni network, comprising of almost 45,000 graduates in over 130 countries.
Program Tuition Fee
Career Opportunities
Graduate employment rate was 98% for those who took less than 6 months to accept a job offer.
This program is not only unique in its approach to sports industry management, but it also has a solid, successful network of professional, global businesses where recruiters actively seek out and work with our students. Examples of the main recruiters include:
Adidas • Amazon • Boardriders • Columbia • Discovery • Eurosport • FFF • FFT • FIA • Footovision • Havas Sport • Netco Mailman • Nielsen Sports • Nike • OL • OM • Paris 2024 • Patagonia • PSG • Puma • Salomon • Sportfive • Sport Radar • Tencent • Tik Tok • The North Face • Ubisoft • Zalando • Etc.
A wide variety of job positions also exist for graduates that include but are not limited to:
Strategic Account Manager • Social Media Manager • Business Developer • Digital Marketing Manager • Sponsorship Manager • Product Owner • Project Manager • Account Manager • Technology Strategy and Advisory Manager • Digital Project & Change Manager
Program delivery
Delivered in-person in Paris and in another international location with other various global immersion opportunities.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.