Master in Digital Marketing & Data Analytics

Unlock the future of business with the Master in Data Science & Artificial Intelligence Strategy (DSAIS), where cutting-edge Artificial Intelligence (AI) and Data Science converge to transform your career and redefine success.
In today's fast-paced, data-driven world, staying ahead means more than just adapting—it means leading. As organizations increasingly rely on data to make smarter decisions, the demand for forward-thinking professionals who can navigate and harness these technologies is soaring. The program is your gateway to mastering these in-demand skills, with a curriculum that blends technical know-how, strategic insight, and ethical leadership.

By joining the program, you'll gain the power to design breakthrough AI strategies, lead game-changing business transformations, and champion the ethical use of advanced technologies. Tailored to meet the expectations of top recruiters, and backed by a global network of peers and industry experts, the program equips you to thrive in high-demand roles, positioning you as a trailblazer in the rapidly evolving world of AI and Data

Careers services track

As a student of the Master in Digital Marketing & Data Analytics, you will benefit from a dedicated career track that includes workshops, expert panels, fairs, events, company visits, etc.

The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:

• Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare for your next move.
• Tools: Our wide range of career tools help you find out more information on partner companies and sector-specific resources, including databases with internship and job offers.
• Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.

Graduate employment results

Naturally, no statistics are available related to recent graduates as the program is new. But you can refer to emlyon business school employability averages for our other Master’s programs. Taking the experience and historical data into account, you could reasonably expect:

•  Survey carried out in 2024. Concerns class of 2023.
• Net employment rate at 3 months: 89,2%
• 67,6% of students have found a job before graduation
• 100% of students have found a job in less than 6 months after graduation
• Average starting salary: 54,54K€
  • Net employment rate at 3 months: 89,2%
  • 67,6% of students have found a job before graduation
  • 100% of students have found a job in less than 6 months after graduation
  • Average starting salary: 54,54K€