Master in Digital Marketing & Data Analytics
Paris, France
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 28,750 / per year *
STUDY FORMAT
On-Campus
* Year 1 (Y1) : €13,750 and Year 2 (Y2) : €24.750
Key Summary
About: The Master in Digital Marketing & Data Analytics at emlyon business school offers hands-on training with tools like Google Analytics, SQL, Power BI, Python, and Google Ads. You’ll learn data governance, ethical and legal frameworks to design and assess digital campaigns. emlyon, founded in 1872, holds AACSB, EQUIS and AMBA accreditation.
Career Outcomes: The program provides a dedicated career track with workshops, panels, fairs, events, company visits and support from Careers Services. Program is new so no program-specific graduate statistics are available. Typical career opportunities include digital marketing manager, data analyst, marketing analyst, performance marketer, SEO/SEM specialist, analytics consultant.
Embark on a transformative journey with our Master in Digital Marketing & Data Analytics, where future leaders are forged in the dynamic world of data-driven marketing. In an ever-evolving landscape, you'll master the art of designing, implementing, and refining marketing strategies through cutting-edge data analytics and consumer insights.
Dive into a world of practical, hands-on experience with essential tools such as Google Analytics, SQL, Power BI, Python, and Google Ads.
Beyond technical proficiency, you will gain expertise in data governance, ethical considerations, and legal frameworks that are crucial in shaping impactful digital campaigns.
Our graduates emerge as visionary leaders ready to spearhead digital projects, assess campaign effectiveness, and steer strategic decisions in global corporations, innovative digital agencies, and pioneering start-ups. If you're ready to challenge yourself and make your mark in the world of digital marketing, this program is your gateway to success. Unleash your potential and join a network of top-tier professionals!
Unlock the future of business with the Master in Data Science & Artificial Intelligence Strategy (DSAIS), where cutting-edge Artificial Intelligence (AI) and Data Science converge to transform your career and redefine success.
In today's fast-paced, data-driven world, staying ahead means more than just adapting—it means leading. As organizations increasingly rely on data to make smarter decisions, the demand for forward-thinking professionals who can navigate and harness these technologies is soaring. The program is your gateway to mastering these in-demand skills, with a curriculum that blends technical know-how, strategic insight, and ethical leadership.
By joining the program, you'll gain the power to design breakthrough AI strategies, lead game-changing business transformations, and champion the ethical use of advanced technologies. Tailored to meet the expectations of top recruiters, and backed by a global network of peers and industry experts, the program equips you to thrive in high-demand roles, positioning you as a trailblazer in the rapidly evolving world of AI and Data
2-year course (entry in Year 1) : €38,500
The financing of tuition fees over two years breaks down as follows
- 1st year: €13,750
- 2nd year: €24,750
1-year course (entry in Year 2) : €28,750
The tuition fees indicated above are valid for 2025-2026 academic year.
Careers services track
As a student of the Master in Digital Marketing & Data Analytics, you will benefit from a dedicated career track that includes workshops, expert panels, fairs, events, company visits, etc.
The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:
- Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare for your next move.
- Tools: Our wide range of career tools help you find out more information on partner companies and sector-specific resources, including databases with internship and job offers.
- Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.
Graduate employment results
Naturally, no statistics are available related to recent graduates as the program is new. But you can refer to emlyon business school employability averages for our other Master’s programs. Taking the experience and historical data into account, you could reasonably expect:
- Net employment rate at 3 months: 89,2%
- 67,6% of students have found a job before graduation
- 100% of students have found a job in less than 6 months after graduation
- Average starting salary: 54,54K€
- Survey carried out in 2024. Concerns class of 2023.