Introduction
Admissions
Curriculum
Program Outcome
Scholarships and Funding
Career Opportunities
Student Testimonials
Program Tuition Fee
English Language Requirements
About the School
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Emerson College

MA in Strategic Marketing Communication

Boston, USA

DURATION

1 up to 2 Years

LANGUAGES

English

PACE

Full time, Part time

APPLICATION DEADLINE

Request application deadline *

EARLIEST START DATE

Sep 2025

TUITION FEES

USD 1,402 / per credit **

STUDY FORMAT

On-Campus

* Priority decision: November 1. Late application deadline: December 1.

** additional fees may apply. Scholarships are available

Key Summary

About: The MA in Strategic Marketing Communication focuses on developing skills in marketing strategy, communication techniques, and brand management. This program equips students with the theoretical knowledge and practical skills to engage effectively in the marketing field, preparing them for a dynamic career landscape. The course duration is set to enhance understanding through applied learning.

Career Outcomes: Graduates can explore various career paths such as marketing manager, communication strategist, brand consultant, or digital marketing specialist. These roles emphasize the application of strategic communication in various organizations.

Introduction

Program Highlights

5+5 curriculum structure that presents you with 5 foundational marketing courses and 5 courses in the focus area of your choice: Strategic Planning, Digital Strategy, or Brand Strategy
Customizable program experience ensures you learn the skills you need to fulfill professional and personal goals
Full-time and part-time options available, with courses primarily offered in the evenings to allow you flexibility in your schedule
No GRE requirements to apply

Admissions

Curriculum

Curriculum Requirements

Our 40-credit program is perfect for working professionals, allowing for maximum flexibility related to time and structure; students can complete the program in 1.5 to 2 years (full-time) or they can attend part-time. Courses are offered primarily in the evening, leaving time for students to participate in internship and networking opportunities.

5 + 5 Curriculum

5 core courses: You will learn the foundational skills for success in industry careers. From courses such as Marketing and Brand Management to Creative Thinking and Problem Solving, students learn industry principles and how strategy and creativity are interwoven to form a customer-centric strategic marketing plan and integrated marketing communication.

Required Core Courses

Number	Course	Credits
MK 601	Principles of Strategic Marketing Communication	4
MK 610	Marketing/Brand Management	4
MK 636	Creative Thinking and Problem Solving	4
MK 669	Behavioral Economics	4
MK 668	Professional Applied Experience in Strategic Marketing Communication	4

5 electives: The elective courses in the program allow you to focus on a Professional Path in Strategic Planning, Digital Strategy, or Brand Strategy with recommended courses, or pick-and-choose electives that best meet personal career goals or academic interests. These electives complete the 5 + 5 curriculum.

Professional Paths: Students can choose between crafting an individualized program of study that draws from electives that satisfy professional pursuits or academic interests, or one of the following Professional Paths with recommended electives, allowing expertise to be developed, focused and applied:

Strategic Planning: Develop your skills and knowledge in planning and managing strategic marketing campaigns and communication initiatives from research through implementation and review.
Digital Strategy: Prepare yourself for a career focused on digital marketing with recommended courses that build your skills and knowledge in the areas of digital design, analytics, and strategy.
Brand Strategy: Focus your industry skill set and knowledge on branding and brand strategy, creating the stories and strategies that develop both intangible and tangible assets for recognized—and soon to be recognized—brands.

Professional Paths include, but are not limited to, the following recommended courses.

Note: Course offerings or availability are subject to change.

Professional Path: Strategic Planning

Number	Course	Credits
MK 604	Market Research and Account Planning	4
MK 649	Managing Investments in Marketing	4
MK 650	Market Planning: Customers, Companies, Collaborators	4
MK 661	Strategic Planning and Marketing Communication	4
MK 667	Integrated Strategy	4

Professional Path: Digital Strategy

Number	Course	Credits
MK 627	Digital Marketing	4
MK 651	Descriptive Analytics and Predictive Models	4
MK 662	Content Marketing	4
MK 640	User Experience Design	4
MK 620	Civic Media Design Studio 1	4

Professional Path: Brand Strategy

Number	Course	Credits
MK 604	Market Research and Account Planning	4
MK 621	Creative Writing and Storytelling	4
MK 630	Advertising and Sales Promotion	4
MK 663	Design Strategies in Communication	4
MK 665	Global Cultures: Anthropology and Sociology	4

Program Outcome

Scholarships and Funding

Career Opportunities

Student Testimonials

Program Tuition Fee

English Language Requirements

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