Emeritus Institute of Management
Online Certificate in Executive Presence and Influence: Persuasive Leadership Development
Online
Certificate
DURATION
6 weeks
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
The demands on today’s executive leadership have accelerated. This means that present and future leaders must display C-suite readiness, shape opinion, and mobilize teams to deliver to new standards. This program provides the necessary tools to develop executive presence into meaningful influence. It is a tool to craft an impactful presence through the strategic application of persuasive techniques, including personal growth, building a diverse network, and effectively communicating your vision.
- 29% Only one-third of employees believe their organization's leader demonstrates the qualities of human leadership: authenticity, empathy, and adaptability. (Source: Gartner)
- 63% In a recent survey, 63 percent of millennials report a lack of leadership development opportunities. (Source: Bloom Leadership)
- 2nd Executive presence skills are ranked second in the top 20 leadership traits that make a difference. (Source: Gartner)
Wharton’s Executive Presence and Influence in Action
With Wharton’s Executive Presence and Influence program, you will be ready to display your leadership skills in real-time with real impact. During the program, you will receive relevant tools to create your leadership narrative through:
- Informal influence — Recognize the factors influencing your ability to achieve meaningful impact
- Communication of vision — Use your vision for your future self to strategize your success
- Informal networks — Identify techniques to diversify your network strategically
- Leadership narrative — Strengthen your leadership presence
- Framework for persuasion — Understand the foundations of successful persuasion
Key Takeaways
Leadership may come naturally to some, but it is imperative to develop skills and strategies to help leaders build a team capable of meeting the demands of an increasingly challenging environment. By the end of this program, you will be able to:
- Enhance mindset and behaviors to expand presence as an impactful leader
- Understand the critical principles of effective leadership
- Analyze rhetorical strategy toward shaping the ability to advance agendas
- Apply strategic consideration to networking opportunities as well as build and maintain authentic connections
- Construct a personal leadership narrative to set actionable goals
Program Modules
In this program, our world-class faculty will guide you through the journey of discovering your true leadership potential to realize your vision and goals as a C-suite member.
Module 1: Introduction and Informal Influence
Understand how to leverage informal channels and tools available to push your agenda forward while successfully navigating the gap between expertise and impact.
Module 2: Leading with Persuasive Communication
Identify vital principles for the exercise of leadership and use your presence and poise to amplify your narrative.
Module 3: Strengthening Your Leadership Presence
Understand how to manage your interpersonal style to enhance impact while discovering actions to craft your leadership presence without micromanaging.
Module 4: Cultivating Informal Networks
Identify strategies to build a professional network and adopt strategies to cultivate valuable relationships and leverage networks effectively.
Module 5: A Framework for Persuasion
Recognize the underpinnings of successful persuasion, why they work, and how you can leverage these techniques in your communications.
Module 6: Persuasively Communicating Your Vision and Strategy
Look at the big picture through nontraditional means to communicate your vision and strategy.