Emeritus Institute of Management
Online Certificate in Business Analytics: From Data to Insights

Online, Singapore

DEGREE TYPE

Certificate

DURATION

9 weeks

LANGUAGES

English

PACE

Part time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

Distance Learning

Key Summary

About: Wharton's three-month online certificate Business Analytics: From Data to Insights arms managers and leaders with tools to turn data into a competitive advantage. The programme covers data analysis, analytics, and insights for decision-making. It reflects institutional values about identity, collaboration, and expected behavior for students and alumni. Stats provided: $274.3 billion, 80%, 55%.

Career Outcomes: Graduates can move into data analyst, business analyst, analytics consultant, or analytics manager roles across business intelligence, product, marketing, operations, and strategy teams. You'll apply data visualization, statistical methods, and reporting tools to inform decisions and improve performance and boost operational efficiency across organizations.

Why Study Business Analytics?

Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.

$274.3 billion IDC predicts the analytics and big data market will reach $274.3 billion in revenue by 2022. (Source: Business Wire)
80% of the content streamed on Netflix is driven by analytics — specifically its recommendation engine. (Source: Wired UK)
55% According to a 2020 Sisense COVID-19 survey, 55% of companies used data to improve efficiency during the pandemic while 47% relied on it to improve customer interactions and 45% used it to predict business outcomes. (Source: Sisense)

Program Modules

Orientation Module: Introduction to Business Analytics

Module 1: Descriptive Analytics: Gathering Insights

Identify effective methods for collecting data on customer behavior and use it to make better decisions for your business.

Module 2: Descriptive Analytics: Describing and Forecasting Future Events

Learn how to use historical data such as trends and consumption patterns to estimate forecasts for the future.

Module 3: Predictive Analytics: Making Predictions Using Data

Choose the right tool for decision-making to create future business strategies and determine the kinds of predictions you can make to create future strategies.

Module 4: Predictive and Prescriptive Analytics: Application and Toolkit

Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome for your business.

Module 5: Predictive Analytics: Tools for Decision Making

Interpret and visualize the results of simulation models to evaluate complex business decisions in uncertain settings.

Module 6: Predictive Analytics: Using Data to Predict Employee Performance

Use data analytics to derive insights into the key components of the staffing cycle for your business — hiring, internal mobility, and attrition.

Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior

Write prescriptions for data-driven decision-making for your organization using optimization models.

Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes

Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation.

Module 9: Application of Analytics for Business

Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization.

Methods and Tools

Data Collection Methods

Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports
Passive Data Collection
Media Data Collection: Radio, Television, Mobile, etc.

A/B Testing

Correlation and Causation

Forecasting