Emeritus Institute of Management
Kellogg Chief Product Officer Program
Online
Course
DURATION
12 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Blended
Key Summary
Evolving market dynamics demand a need for senior executives who can drive product vision alongside business growth. The Chief Product Officer Program curriculum has been designed to address the increased importance of this role.
- 16 weeks of core modules. Gain a comprehensive understanding of the tools and frameworks that drive product strategy through the program’s four core modules.
- Up to 18 weeks of online and live electives. Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.
- Three days of in-person networking. Build lifelong connections through in-person interactions with faculty and global peers during three days of in-person networking.
”The program leverages Kellogg’s thought leadership in developing product leaders through cutting-edge thinking on strategic planning, customer centricity, 10X growth mindset, business acumen, and leadership skills needed at the C-suite level. The immersive program, with project work and applications, will enable participants to become effective CPOs, which is the need of the hour in this era of digital transformation.”
— Mohanbir Sawhney
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation
Participant Profile
The Chief Product Officer Program is:
- Designed for senior and mid-career product leaders who are responsible for product management, design, engineering, or marketing
- Suitable for product managers aspiring to or already serving in C-level roles who want to keep current on trends to accelerate growth
- Ideal for executives looking to align product strategy with business strategy, understand the implications of technology on the product portfolio and manage cross-functional teams in the organization
Participants are expected to have:
- A minimum of 12 years of experience in a product leadership role
- Fluency in written and spoken English
- International exposure (preferred)
Learning Outcomes
- Create and articulate a strong vision and align product strategy with your company's business objectives
- Use customer data analytics to measure and improve the performance of the product portfolio
- Present clear messaging about the value of the product to stakeholders
- Hone your skills in financial analysis, talent development, and product leadership
Core Modules
Embark on a comprehensive online learning journey featuring core modules and electives followed by in-person interactions. The program's curriculum features 16 weeks of core content that will equip you with the tools and frameworks to drive product strategy and help your organization gain a competitive advantage. Organized into four overarching pillars, the curriculum includes:
Product Vision and Strategy
- The Chief Product Officer
- Product Strategy and Portfolio Management
- Strategic Foresight
- Growth Strategies and 10X Thinking
Product Discovery and Market Insights
- Customer Centricity
- Data-Driven Customer Insights
- Design Thinking
- Market Opportunity Analysis and Product Discovery
Leadership and Communication Acumen
- Building a Culture of Trust, Resilience, and Reliability
- The Art of Communication: The Power of Listening and Cultivating EQ
- Magnetic Communication: Storytelling and Design Vision
- Influence Strategies and Executive Presence for Product Leaders
Business Acumen
- Financial Analysis for Product Leaders
- Making Build, Buy, or Partner Decisions
- Leading Execution Excellence
- Capstone Simulation: Digital Services Strategy Game
Sample Online Electives
- AI Applications for Growth
- Customer Experience Strategy
- Customer Loyalty
- Design Thinking
- Omnichannel Marketing: Driving Customer Value & Business Growth
- Product Analytics
- Strategy in Disruptive Times
Note: Electives are subject to change.
Sample In-Person/Live Virtual Electives
- Delivering Business Growth
- Kellogg on Branding
- Leading with Advanced Analytics and Artificial Intelligence
- The Customer-Focused Organization
- Developing and Leading High-Performance Teams
- Leading and Sustaining a Culture of Innovation
Note: Electives are subject to change.
3 Days of In-Person Networking
The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with faculty, industry experts, and peers.
Capstone Project
As you wrap up the program, you will work on a capstone project in the form of a simulation, guided by your success coach, and apply classroom lessons to address a real-world business challenge. The DigiStrat simulation game provides a realistic setting for participants to explore the current challenges facing modern digital service providers. You will work individually or in small groups to ideate, make strategic decisions, and deliver an actionable solution.
Industry Interaction
Throughout the program, you will have plenty of opportunities to interact with industry experts and gain firsthand insights into evolving product trends. The core modules will include guest lectures as well as networking sessions, where you can connect with and learn from senior industry practitioners. Additionally, you will have weekly live sessions with your success coach to help derive the most value from the program.
