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EIML Paris Ecole Internationale de Marketing du Luxe Online MBA in Luxury Marketing
EIML Paris Ecole Internationale de Marketing du Luxe

Online MBA in Luxury Marketing

Online

15 Months

English

Part time

01 Sep 2025

Nov 2025

EUR 14,140 / per year *

Blended

* to be paid in one installment upon registration

Key Summary

    About: The Online MBA in Luxury Marketing offers a comprehensive program that covers essential aspects of marketing within the luxury sector. It'll equip you with strategies to engage luxury clientele and understand market trends. With this degree, you'll gain knowledge of luxury branding, consumer behavior, and the evolving digital landscape. The program is designed to be flexible, allowing you to balance studies with personal and professional commitments.
    Career Outcomes: Graduates can pursue various roles in the luxury industry, including brand manager, marketing strategist, and sales director. Other potential career paths include luxury goods merchandising and digital marketing specialist.

Introduction

PROGRAM

LUXURY MARKETING AND MANAGEMENT

Communication, Globalization and luxury brands, Financial management, Budget, Human Ressources Management, Luxury codes & luxury marketing, Fashion history

LUXURY MARKETING TECHNIQUES

Digital marketing and social media in luxury, CRM in the luxury industry, Merchandising strategies in the luxury industry, International luxury distribution, Sourcing, purchasing strategies and quality management, Market survey, panels and customer behavior

MANAGING SPECIFIC LUXURY SECTORS

Managing a cosmetic brand, Managing a jewelry and watches brand, Managing a fashion brand, Managing a wine & gastronomy brand/hospitality brand, Technical seminars: leather and textile, jewelry, perfumes and cosmetics, watches, spirits

STUDY TRIPS IN LONDON AND MILANO

Visual merchandising tours, Masterclass with local luxury key players, Local luxury codes

Gallery

About the School

Questions