EIML Paris Ecole Internationale de Marketing du Luxe
Bachelor in International BusinessParis, France
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 7,740 / per year *
STUDY FORMAT
On-Campus
* 2024/2025 tuition fees : 1st year: 7740 EUR / 2nd year: 8540 EUR / 3rd year: 9060 EUR
Key Summary
Introduction
The International Business Bachelor trains professionals so that they can perfectly master the skills associated with optimizing the business strategy of an organization abroad.
The graduate of PPA Business school will be able to support the evolution of the company and its international growth. He will be responsible for implementing the company’s business strategy according to the objectives of economic profitability that will be set up by the company’s management or in a business plan.
The 3rd year students will be able to follow a double degree program: they will obtain, in addition to the Bachelor's diploma of PPA, the national diploma of the «Technico-Commercial» Professional Bachelor’s degree of the University of Reunion Island after having satisfied the conditions of validation of this Bachelor’s degree.
At the end of his training, the PPA Business School graduate will be able to:
- Develop an operational marketing development plan
- Implement the Trade Action Plan on one or more International Business Areas
- Lead an international sales team
- Facilitates international networks and manages the development of a profit center or international business center.
Gallery
Curriculum
The teaching program of the three years of the International Business Bachelor’s degree includes discovering international business development techniques through concrete scenarios: product launch, intercultural management, business unit management abroad, etc.
ECTS credits: 60 per year
Head of International Business and Development
State Recognized Title Level 6
Registered title in the RNCP issued under the authority of SAS ISIMI - PPA, registered in the RNCP by registration decision of 18/11/2020
A double degree in partnership with the University of Reunion Island (1)
(The national diploma of the «Technico-Commercial» Professional Bachelor’s degree)
(1) This Bachelor’s degree is offered in Paris, following a convention between the International Interdisciplinary Association of Decision (A2ID) and the University of Reunion Island (ULR). The courses take place at PPA Campus ”, following an agreement between A2ID and PPA. The Bachelor's student will be allowed to enroll in this Bachelor’s degree and obtain the student card of the University upon favorable opinion given by the Commission of validation of the knowledge. He will take the courses and take the corresponding exams.
International Business Bachelor's degree
1st year of the Bachelor program:
October intake: from September to July
January intake: from January to December
International Business
- International trade
- International trade
- Trade negotiations
- International relations
Marketing and Communication
- Principles of Marketing
- Principles of Marketing
- Operational Marketing
- Principles of Communication
Business Management
- Principles of Accounting
- Inventory Management
- Elementary Statistics
- Principles of Management
Economy and Law
- International news
- Macroeconomics
- Civil law
Personal Development
- Business English
- 2nd Foreign Language: German, Spanish, Italian, Chinese
- Professional Environment
- Office suite*
- Voltaire Project*
- Activity report*
* These courses will be taught in French
2nd year of the Bachelor program:
October intake: from September to July
January intake: from January to December
International Business
- Transport and logistics
- International trade law
- International Trade Case study
Trade Marketing
- Strategic Marketing
- Marketing Case study
- Business Unit Management
Law and Economy
- European Institutions
- Legal Contracts
- Labor law
- International Economics
- Contemporary issues
Business Management
- Cost calculation
- Statistics for business
- Principles of Human Resources
- Principles of Investments
Personal Development
- Business English
- 2nd Foreign Language: German, Spanish, Italian, Chinese
- Professional Environment*
- Office suite*
- Activity Report *
* These courses will be taught in French
3rd year of the Bachelor program:
October intake: From October to July
January intake: From January to December
International Business Finance
- Anglo-Saxon finance
- Anglo-Saxon accounting
- Corporate Strategy
- Business game
International Trade
- Sourcing & Supply chain management
- International negotiation
- Marketing research
- International advertising
- Distribution networks
- Economy of transport
Communication and Management
- Human ressources management
- Intercultural management
- Organizational behavior
- Digital Marketing Strategy
Economic and Laws
- Exchanges & technological transfers
- Geopolitics and Geostrategy
- International business laws
- Globalization and development
2 electives to choose from:
- Business sectors
- General culture, art, and history
- Skills and Trades
Personal Development
- Personal development and coaching
- Business English
- 2nd Foreign Language: German, Spanish, Italian, Chinese
- Office suite*
- Activity report *
* These courses will be taught in French