Hospitality Luxury Brand Management
Lausanne, Switzerland
DURATION
3 Days
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
CHF 1,700 / per course
STUDY FORMAT
On-Campus
Key Summary
Introduction
Hospitality Luxury Brand Management
The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.
Gallery
Admissions
Curriculum
Course highlights
- Insightful exposure to real luxury business practices.
- Opportunities to network with peers and industry experts.
- Diverse learning formats, groupe projects, workshops and discussions.
- All courses materials are accessible online.
Program Outcome
On completion of this course, participants will be able to:
- Make relevant analysis.
- Contribute to the development and implementation of innovative, strategic solutions for branding, marketing, and communicating luxury brands.
- Apply this learning in the context of the luxury hospitality business.
Certificate of Achievement 2.5 ECTS / 1.5 US
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.