Master of Marketing and Innovation Management
Perth, Australia
Master degree
DURATION
4 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
TUITION FEES
STUDY FORMAT
Key Summary
About: The Master of Marketing and Innovation Management at Edith Cowan University (ECU) trains marketing managers to tackle complex national and international cases. You’ll learn to audit markets, identify opportunities, and manage marketing, product, brand, channel and customer loyalty. Specializations include Information Systems, Professional Internship and Project Management. The course is accredited by the Australian Marketing Institute (AMI).
Career Outcomes: Graduates can work in product management, brand management, customer relationship management (CRM), marketing strategy and revenue management. Other roles may include market research, channel management and innovation management for corporate marketing teams, agencies, start-ups and non-profits and partner management roles.
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Specialisations you can study in this course
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
- Information Systems
- Professional Internship
- Project Management
Professional Recognition
Accredited by: Australian Marketing Institute (AMI)
This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.