Edinburgh, United Kingdom
DURATION
42 Weeks
LANGUAGES
English
PACE
Full time
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
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Introduction
The HNC in Marketing (SCQF level 7) develops knowledge and skills in areas such as marketing theory and practice, advertising and PR, and using digital and social media (including analytics, search engine optimisation, etc.).
This qualification covers areas such as Introduction to Marketing; Marketing Research; Advertising and the Advertising Industry; PR; Marketing Planning; Social Media; Digital Marketing Communications of Website and Content Development, including the use of analytics, SEO, etc.
The course is a combination of theory and practical subjects, where learners have an opportunity to apply their new knowledge and skills to create Advertising and Public Relations campaigns.
Admissions
Curriculum
You will cover a selection of Marketing and Advertising units including:
- Marketing - An Introduction
- Public Relations: Principles and Practice
- Digital Marketing Communications: Content Development
- Digital Marketing Communications: Website Tools and Techniques
- Advertising: The Advertising Industry
- Market Research Theory
- Marketing Planning: An Introduction
- Marketing Communications: Graded Unit 1
Meta Skills Developed:
- Integrity
- Adapting
- Initiative
- Communication
- Collaboration
- Curiosity
- Critical thinking
How the course is assessed
Each subject will have different evidence requirements and approaches to assessment.
Some examples are provided below on the methods of assessments
- Open Book
- Exam – Close book controlled
- Project-based assessments
Number of days per week
- 3 full days per week
Career Opportunities
This course prepares learners for careers in several related sectors, such as
- Marketing
- Public Relations (PR)
- Customer Service
- Advertising.