EDHEC Business School - Online Programs
Online MSc in Strategic MarketingOnline
DURATION
15 up to 18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2026
TUITION FEES
EUR 23,450 *
STUDY FORMAT
Distance Learning
* Tuition fees are provided for information only and are subject to change
Key Summary
Learning Journey Webinar | Inside the EDHEC Online Master’s Programs
Explore what an Online MSc at EDHEC can offer you
Introduction
Advance your career with a data-driven approach to marketing, fueled by your unique career goals
In today’s fast-evolving digital global marketplace, companies increasingly rely on data-driven strategies and advanced analytics. EDHEC’s new Online MSc in Strategic Marketing empowers you with in-demand skills and real-world experience while curating a specialised curriculum to align with your objectives.
Unlock your potential with a holistic marketing skill set that includes data analytics, marketing strategy, brand management, as well as AI and innovation. Acquire personalised guidance from a career coach while leveraging EDHEC’s extensive global alumni and partner network to advance your career—fully online.
Through a hands-on approach led by global marketing experts, you will develop fundamental marketing skills in a flexible and customisable online environment.
Get ready to learn how to:
- Integrate digital marketing strategies with traditional marketing principles
- Stay ahead of the curve by mastering data-driven marketing and AI
- Transform data into actionable insights to make better business decisions
- Understand consumer behaviour & ethical implications across various organisational levels and stakeholders
- Step into and succeed in any top marketing position with practical consulting experience
This online programme’s modern and flexible curriculum prepares you for today’s evolving business landscapes, offering both foundational and advanced marketing skills that are essential for success in a data-driven, global environment.
Your online degree will be delivered by EDHEC Business School without any mention of the online delivery format.
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Ideal Students
This Online MSc in Strategic Marketing programme is for those who wish to boost their career and deepen their expertise in areas like digital marketing consumer behaviour and brand management. It’s designed to make you more competitive in the industry, open doors to leadership roles explore or expand a specialization and gain higher earning potential.
Rankings
7th
Business School in Europe Financial Times 2023 ranking
Top 10
Master in Marketing worldwide QS 2024 ranking
Program Outcome
Your online degree will be delivered by EDHEC Business School without any mention of the online delivery format.
Admissions
Scholarships and Funding
- Early Bird: -20% on tuition fees. For all applications submitted 2 months before the next intake. Scholarships and Early Bird cannot be combined.
- EDHEC scholarships up to -40% on tuition fees.
Curriculum
Core modules
1st Trimester - Foundation Courses
- Marketing Strategy in the Digital Era
- Data Analytics for Managers
- Statistics Refresher
- Consulting Project Research Methodology
2nd Trimester
- Consumer Psychology & Emerging Trends
- Managing in the Digital Age
- Market Research & Methodology
3rd Trimester
- 2 to 4 electives
4th Trimester
- Marketing & Business Intelligence
- Social Data Intelligence
- Data Visualisation (with Tableau)
5th Trimester
- Omni-Channel Strategies
- Brand Management
- Ethics & Data
Optional extension
- Finalisation of the Consulting Project and Professional Experience Validation
Program Tuition Fee
Career Opportunities
Your pathway to data-driven marketing career roles
The programme equips you with the tools and knowledge to thrive in a wide range of career opportunities, including roles such as Marketing Manager, Digital Marketing Strategist, Marketing Analyst, Business Intelligence Specialist, Product Manager, Market Research Analyst, Consultant, etc.
Accreditations
Student Testimonials
Program delivery
How does the programme work?
- 13 courses over 15 months
- 2 to 4 elective courses to customise your marketing specialisation
- 1 live online class every week hosted by your academic mentor to review content, encourage discussion, and answer questions
- Career Coaching with a robust personality assessment and individual coaching
- A Consulting Project to apply your newly learnt skills and gain real-world experience
- Individual self-paced study time and group work sessions (about 15 to 20 hours per week)
- Each module is evaluated based on exercises, tests, quizzes, case studies, and participation.