Bachelor Marketing du Luxe

General Training Objectives

For the First 2 Years

The sales administration manager (ADV) occupies a strategic role within his company. It is he who is responsible for the smooth running of sales between his company and its customers, throughout the process, from ordering to delivery.
He is responsible for negotiations with future buyers in order to best define the conditions of sale. He must also carry out the control and proper registration of the various sales contracts. Versatile, it ensures the relay between the customer and the various departments of their company such as sales, the accounting department or even transporters.
The ADV manager carries out both financial and administrative monitoring missions: he deploys the procedures that can be put in place and ensures that they run smoothly.

Pour la 3ème Année

Several studies converge to identify that sales functions appear in the top 3 most sought-after functions in 2020. A 3% increase in the recruitment of sales development managers is expected. 60% of young salespeople have a level 6 qualification and 88% of salespeople are on permanent contracts. According to the “Réseau Dirigeants Commerciaux de France”, it is nevertheless difficult to recruit good salespeople. Companies are looking for profiles capable of implementing commercial action plans adapted to the targeted geographic areas and detecting new commercial opportunities. Business development manager profiles must develop negotiation skills in a multicultural context and adapt quickly to customer needs. They also ensure reporting of commercial activity. Finally, they have to manage teams and monitor commercial performance.

The main developments in certification since its renewal in 2015 are the integration of digital tools and professional social networks in the commercial function, the development of omni-channel sales strategies and the progression of e-commerce, the development of negotiation remotely and managerial innovation.

1st year

Creation of a customer relationship study project file focusing on the analysis of the professional context, its positioning in the company and the overall organization of the company (10 pages minimum excluding annexes + 30-minute oral defense) .

2nd year

Writing a business development project file covering the analysis of the general context of the company and the evaluation of one's own professional skills within the framework of the missions entrusted (20 pages minimum excluding annexes + 30-minute oral defense ).

3rd year

Writing a skills report file presenting the company's environment, its overall organization and the development of the professional skills required for

Beyond these evaluations, various highlights are organized during the bachelor's degree, such as the week of product creation, creation of a communication campaign, or even business creation.

All modules are assessed through continuous assessment in different forms: presentations, research files, written knowledge checks. Added to this are the end-of-year exams covering part of the modules studied during the year.

The title can be obtained in its entirety and/or by capitalization of skill blocks and/or by correspondence.

Modalités d’évaluation

For the first 2 years

• Contrôle continu
• End of block exam
• Practical case
• Fictional project
• Etude de cas
• Thematic file

For the 3rd year

• Contrôle continu
• End of block exam
• Market study leading to a 20-page file and an oral defense before a professional jury
• Commercial action plan resulting in a 20-page file and an oral defense before a professional jury
• Individual case study: writing a commercial proposal France and international
• Professional simulation with role plays and commercial negotiation scenarios France and international
• Individual case study: analysis of a French or international commercial contract
• Case study on management

• Chef de produit
• Business manager
• Customer relationship/service manager
• Responsable commercial
• Responsable marketing
• Responsible for a sales area
• Ms Luxury and fashion
• Ms Gastronomy and Oenology
• Ms Luxury Tourism