Bachelors of Business Administration In Marketing
Online
BBA
DURATION
120 hours
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 462 / per credit **
STUDY FORMAT
Distance Learning
* rolling admissions
** per credit hour
Key Summary
About: Eastern Kentucky University’s 100% online AACSB-accredited BBA in Marketing combines marketing theory and practical skills in consumer behavior, market research, analytics and marketing management. The program uses 8-week terms, 6 start dates per year, generous credit transfer, free online tutoring and career services, Marketing Club and personalized advising.
Career Outcomes: Graduates are prepared for roles in Advertising and Marketing Manager, Marketing Research Analyst, Sales Manager and Advertising Sales Agent. They can also work in brand management, digital marketing, promotions, market analysis, customer relationship management and marketing analytics, entering marketing strategy, campaign management and product launch positions across various industries.
Marketing continues to be the driving force behind an organization’s success, and marketing professions will continue to grow. EKU’s 100% online bachelor’s of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly competitive global market. Through engaging, high-quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.
| Format: 100% online Credit Hours: 120 hours Tuition:
Transfer Credits Accepted: Up to 90 hours* Career Options: Digital marketing manager, marketing specialist, social media coordinator, social media manager, advertising copywriter, art director, advertising account manager, brand manager, business unit manager, VP marketing, buyer, store manager, sales trainee, sales representative, key account representative, sales manager, regional sales manager, sales executive * A minimum of 30 credit hours and 50% of the business course credit hours required for the BBA must be completed with EKU. |
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Enhance your degree with a minor or certificate
Select from a wide range of minors, allowing you to explore interests or make use of prior credits.
You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree.
What sets our program apart?
Learn essential skills for today’s business environment through a personalized and tailored degree in marketing. Rooted in both theory and practical applications, our fully-accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.
- Accredited by AACSB International
- Generous credit transfer policy
- Marketing Club for marketing and other business students
- Accelerated 8-week terms
- 6 start dates per year
- Reduced tuition for active-duty military members
- Free online tutoring and career services assistance
- Fast-track opportunities for students with 80 or more credit hours
- Dedicated advisors who provide personalized graduation plans
- Ranked by U.S. News & World Report among the best universities offering online degrees
Why choose EKU?
EKU is a regionally accredited, brick-and-mortar university that is ranked among the nation's best colleges and has been educating students for more than a century. EKU has received numerous honors, including being named one of the best online colleges in the nation and one of the most veteran-friendly campuses.
Find Your Scholarship
A scholarship is a financial award given to students to help pay for their education that does not need to be paid back. Scholarships are awarded by schools, universities, and other organizations, and are based on a variety of criteria, such as academic achievement, financial need, or professional experience. The money can be used to cover tuition, books, housing, food, and other educational expenses. Please note that institutional scholarships, including merit awards, may not be stacked with other scholarships or tuition waivers and require the Free Application for Federal Student Aid (FAFSA).
Merit Scholarships for In-State First-Time Freshmen
Merit scholarships make EKU even more affordable for first-time students.* EKU recognizes the hard work and dedication needed to achieve at a high level. Get rewarded for your high school accomplishments with merit scholarships. If you meet the following criteria, merit scholarships will automatically be applied to your account. No application needed!
Merit Scholarships for Out-of-State First-Time Freshmen
High-achieving students can get rewarded for their work and receive additional scholarships to make EKU even more affordable. If you meet the following criteria, merit scholarships may be applied to your account automatically without the need for an application!
Additional EKU Scholarships for First-Time Freshmen
Kentucky residents who are Pell Grant-eligible may receive this scholarship, which will cover up to 100 percent of tuition and fees for first-year students who have a 3.0 high school GPA. This scholarship is intended to act as “gap funding” for any first-time freshman who has exhausted all avenues of federal, state, and institutional scholarship and grant assistance, and still has a remaining balance for tuition and required fees. This scholarship is for on-campus students only. This cannot be awarded in addition to a Merit Tier scholarship.
Eligibility Requirements: On-campus, Pell Grant-eligible, Kentucky resident, first-time freshman with a 3.0 high school GPA
EKU Scholarships for On-Campus, In-State Transfer Students*
Eastern Kentucky University values the education and experience students from other schools bring to their EKU experience. On-campus students who transfer to EKU with 24 earned college credits are eligible for the following scholarships. If you meet the following criteria, transfer scholarships will automatically be applied to your account. No application needed!
Foundation Scholarships
EKU has made a difference in thousands of lives. Donors who have experienced the life-changing effect an EKU education can have now want to make a difference in your life. Thanks to their generosity, there are hundreds of scholarships available for EKU students.
Eligibility criteria range from GPA to county of residence to degree program and more. Simply fill out the foundation scholarship application, and you’ll learn which scholarships you may be eligible for.
Outside Scholarships
These scholarships are awarded by an organization other than the government or university. They are available from several groups, organizations, and entities nationwide. Third-party scholarships can be general in nature or very specialized and tied to the type of work you would be doing after graduation.
If you receive an outside scholarship, you must notify Big E Central so the award can be properly reported as part of your total aid package. Failure to report awards can result in the award not being accepted or a portion of the funds having to be repaid due to overpayment.
Business Core Courses --- 51
- BUS 100 --- Professional Development Series One --- 1
- BUS 200 --- Professional Development Series Two --- 1
- BUS 300 --- Professional Development Series Three --- 1
- BUS 400 --- College to Career Seminar --- 1
- BUS 101 --- Nature of Business --- 3
- MAT 112 or 211 --- College Algebra or Applied Calculus --- 3
- STA 270 --- Applied Statistics --- 3
- BUS 206 --- Fundamentals of Problem Solving with Excel --- 3
- BUS 207 --- Fundamentals of Interpersonal Business Communication --- 3
- BUS 209 --- Fundamentals of Financial and Managerial Accounting --- 3
- ECO 230 --- Fundamentals of Microeconomics --- 3
- ECO 231 --- Fundamentals of Macroeconomics --- 3
- BUS 204 --- Fundamentals of Business Law & Ethics --- 3
- BUS 301W --- Essentials of Formal Communication --- 3
- BUS 302 --- Essentials of Finance --- 3
- BUS 303 --- Essentials of Organizational Behavior & Human Resources --- 3
- BUS 304 --- Essentials of Management Information Systems --- 3
- BUS 305 --- Essentials of Marketing --- 3
- BUS 306 --- Essentials of Supply Chain Management --- 3
- BUS 402 --- Integrated Strategic Management --- 3
Business Electives --- 3-6
Together with your advisor, select 3 to 6 hours from the following prefixes: ACC, CCT, CIS, FIN, GBU, INS, MGT, MKT.
Major Core Courses --- 30
- MGT 340 --- Management Science --- 3
- MKT 350 --- Consumer Behavior in Marketing --- 3
- MKT 400 --- International Marketing --- 3
- MKT 455 --- Marketing Research and Analysis --- 3
- MKT 460 --- Marketing Management --- 3
Together with your advisor, select 12 hours of approved upper-division marketing courses (excludes MKT 300 and MKT 349). --- 12
Free Electives --- 11
EKU General Education Requirements --- 37
Total Hours --- 120
According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.
Job Opportunities
Advertising and Marketing Manager
- Median Annual Salary: $132,620 per year / $63 per hour
- Number of Jobs: 286,800
- Typical Entry-Level Education: Bachelor's Degree
Marketing Research Analyst
- Median Annual Salary: $63,120 per year / $30 per hour
- Number of Jobs: 681,900
- Typical Entry-Level Education: Bachelor’s Degree
Sales Manager
- Median Annual Salary: $124,220 per year / $59 per hour
- Number of Jobs: 405,700
- Typical Entry-Level Education: Bachelor's Degree
Advertising Sales Agent
- Median Annual Salary: $51,740 per year / $24 per hour
- Number of Jobs: 147,900
- Typical Entry-Level Education: Bachelor's Degree
- Low-cost textbooks through EKU BookSmart
- No application fee
- Reduced tuition for active-duty military members and their spouses
- Fast-track opportunities for students with 80 or more credit hours
- Dynamic, supportive learning environment
- Fitness & wellness management program provides students with knowledge & skills needed to successfully certify through ACSM, ACE, NSCA, AFAA, & other professional groups
- Dedicated faculty advisors who work with pre-professional health students on the ins and outs of applying to professional programs of choice
- Pre-professional curricula emphasize inclusion of prerequisite courses, foundational content & additional courses to prepare students for graduate/professional programs
- Diverse faculty are actively involved in the profession & have real-life expertise
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
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