Bachelor of Science in Sport Management
Online, USA
BSc
DURATION
120 hours
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
* rolling admissions
Key Summary
About: EKU’s online Bachelor of Science in Sport Management blends sport management and business practice to prepare students for careers in the sports industry. Curriculum covers legal issues, event and facility planning, marketing, finance, media relations and management. Program features 8-week terms, six start dates, credit transfer, reduced tuition for active duty service members, NCAA Division I, advising and online tutoring.
Career Outcomes: Graduates work across sport entertainment, product and support organizations. Roles include gameday coordinator, athletic administrator, event coordinator, sports marketing manager. Related paths include coaching, scouting, sales and operations in college athletics, professional teams, leagues, agencies and nonprofits.
EKU’s online sports management degree prepares students for rewarding careers in the complex and challenging sports industry. The program provides students with the leadership and management skills needed to successfully combine a love of sports and business insight to propel the industry forward. Graduates are prepared to take on key positions with sports teams and associations or to pursue graduate studies.
Enhance your degree with a minor or certificate
Select from a wide range of minors, allowing you to explore interests or make use of prior credits.
You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree.
What sets our program apart?
EKU provides a balanced degree program that integrates sport management principles and proven business practices. EKU’s curriculum blends academic and professional preparation through course topics such as legal issues in sports, sports information, event and facility planning, promotion, media relations, sport finance, marketing, accounting, economics and management.
- Accelerated 8-week terms
- Courses begin 6 times per year
- Generous credit transfer policy
- EKU is a NCAA Division I competitor
- Reduced tuition for active duty service members
- No campus visits required
- Personal advisors stay with you from application to graduation
- Free online tutoring and career services assistance
- Study anytime, from anywhere
- The dynamic, supportive learning environment
Why choose EKU?
EKU is a regionally accredited, brick-and-mortar university that is ranked among the nation's best colleges and has been educating students for more than a century. EKU has received numerous honors, including being named one of the best online colleges in the nation and one of the most veteran-friendly campuses.
EKU's online sports management curriculum prepares students to pursue a variety of rewarding career possibilities by offering an interdisciplinary focus with courses in both sport management and business. Sport management courses include legal issues, sports information, event and facility planning, promotion, media relations, and sport finance. Business courses include marketing, management, economics, and accounting. The program culminates with an internship, providing the student "hands-on" experience within the industry.
Core Courses --- 30
- ESS 201 --- Foundations of Sports Science --- 3
- ESS 322 --- Legal Issues in Sports --- 3
- ESS 324 --- Policy and Governance in Sport --- 3
- ESS 327 --- Sport in American Society --- 3
- ESS 328 --- Sports Finance --- 3
- ESS 400 --- Management of Sport Organizations --- 3
- ESS 423 --- Psychology of Coaching --- 3
- ESS 470* --- Internship — Sport Management --- 6
- ESS 530 --- Sport Communications --- 3
*Students are required to document a minimum of fifty (50) hours of appropriately related experiences prior to enrolling in ESS 470.
Supporting Course Requirements --- 18
Together with your advisor, select five of the following:
- GBU 204 --- Legal and Ethical Environments of Business --- 3
- ACC 201 --- Introduction to Financial Accounting --- 3
- MGT 301 --- Principles of Management --- 3
- MKT 301 --- Principles of Marketing --- 3
- ECO 230 --- Principles of Microeconomics --- 3
- CIS 212 --- Introduction to Computer Information Systems --- 3
Free Electives --- 38
EKU General Education Requirements --- 37
Total Hours --- 120
Find Your Scholarship
A scholarship is a financial award given to students to help pay for their education that does not need to be paid back. Scholarships are awarded by schools, universities, and other organizations, and are based on a variety of criteria, such as academic achievement, financial need, or professional experience. The money can be used to cover tuition, books, housing, food, and other educational expenses. Please note that institutional scholarships, including merit awards, may not be stacked with other scholarships or tuition waivers and require the Free Application for Federal Student Aid (FAFSA).
Merit Scholarships for In-State First-Time Freshmen
Merit scholarships make EKU even more affordable for first-time students.* EKU recognizes the hard work and dedication needed to achieve at a high level. Get rewarded for your high school accomplishments with merit scholarships. If you meet the following criteria, merit scholarships will automatically be applied to your account. No application needed!
Merit Scholarships for Out-of-State First-Time Freshmen
High-achieving students can get rewarded for their work and receive additional scholarships to make EKU even more affordable. If you meet the following criteria, merit scholarships may be applied to your account automatically without the need for an application!
Additional EKU Scholarships for First-Time Freshmen
Kentucky residents who are Pell Grant-eligible may receive this scholarship, which will cover up to 100 percent of tuition and fees for first-year students who have a 3.0 high school GPA. This scholarship is intended to act as “gap funding” for any first-time freshman who has exhausted all avenues of federal, state, and institutional scholarship and grant assistance, and still has a remaining balance for tuition and required fees. This scholarship is for on-campus students only. This cannot be awarded in addition to a Merit Tier scholarship.
Eligibility Requirements: On-campus, Pell Grant-eligible, Kentucky resident, first-time freshman with a 3.0 high school GPA
EKU Scholarships for On-Campus, In-State Transfer Students*
Eastern Kentucky University values the education and experience students from other schools bring to their EKU experience. On-campus students who transfer to EKU with 24 earned college credits are eligible for the following scholarships. If you meet the following criteria, transfer scholarships will automatically be applied to your account. No application needed!
Foundation Scholarships
EKU has made a difference in thousands of lives. Donors who have experienced the life-changing effect an EKU education can have now want to make a difference in your life. Thanks to their generosity, there are hundreds of scholarships available for EKU students.
Eligibility criteria range from GPA to county of residence to degree program and more. Simply fill out the foundation scholarship application, and you’ll learn which scholarships you may be eligible for.
Outside Scholarships
These scholarships are awarded by an organization other than the government or university. They are available from several groups, organizations, and entities nationwide. Third-party scholarships can be general in nature or very specialized and tied to the type of work you would be doing after graduation.
If you receive an outside scholarship, you must notify Big E Central so the award can be properly reported as part of your total aid package. Failure to report awards can result in the award not being accepted or a portion of the funds having to be repaid due to overpayment.
Careers in sports management are unlimited and will encompass a wide variety of interests, passions, and career goals. The discipline is broken into three segments:
- Sport Entertainment
- Sport Product
- Sport Support Organizations
This program will prepare students in a unique way for a career in the rapidly changing arena of sport.
According to the Bureau of Labor Statistics (BLS), employment of entertainment and sports occupations is projected to grow 5 percent from 2018 to 2028, faster than the average for all occupations. Strong demand from the public for entertainment, as well as the increasing popularity of sports, will contribute to job growth for the entertainment and sports occupations.
The median annual wage for entertainment and sports occupations was $42,940 in May 2018, which was higher than the median annual wage for all occupations.
Industry employment opportunities include:
- Gameday coordinators
- Athletic administrator
- Event coordinator
- Sports marketing
- Facility operations manager
- Financial and contract analyst
- Guest relations manager
- Corporate partnerships manager
Employment Outcomes
Graduate Occupations
- Coaches and Scouts
- General and Operations Managers
- Sales Representatives, Wholesale and Manufacturing
- Educational, Guidance, School, and Vocational Counselors
- Postsecondary Teachers
- Social and Community Service Managers
Graduate Job Titles
- Assistant Coach
- Sales Manager
- Customer Service Representative
- Head Coach
- Account Manager
- Branch Manager
- Low-cost textbooks through EKU BookSmart
- No application fee
- Reduced tuition for active-duty military members and their spouses
- Fast-track opportunities for students with 80 or more credit hours
- Dynamic, supportive learning environment
- Fitness & wellness management program provides students with knowledge & skills needed to successfully certify through ACSM, ACE, NSCA, AFAA, & other professional groups
- Dedicated faculty advisors who work with pre-professional health students on the ins and outs of applying to professional programs of choice
- Pre-professional curricula emphasize inclusion of prerequisite courses, foundational content & additional courses to prepare students for graduate/professional programs
- Diverse faculty are actively involved in the profession & have real-life expertise
