Bogotá, Colombia
DURATION
8 Semesters
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 2,351
STUDY FORMAT
On-Campus
Key Summary
Introduction
Learn to design strategies focused on the client/consumer in digital and conventional environments, through digital marketing, data analytics, communication and commercial strategy.
Why study Marketing and Commercial Strategy at Ean ?
Learn to design strategies focused on the client/consumer in digital and conventional environments, through digital marketing, data analytics, communication and commercial strategy.
Razones por las cuales, un estudiante debe elegir el programa o la Universidad EAN
- Three lines of depth: Commercial Management, Digital Marketing and Communications and Advertising.
- Second language reinforcement – 16 credits
- Our program is aimed at knowledge of the strategic tasks of marketing.
- Consumer studies and market research.
- Training route in digital marketing and social media.
Doble programme
You will be able to validate credits from your initial program and receive an additional degree, depending on the double program combination you choose. You will also receive a 10% discount on your initial program and a 30% discount on your second program starting from the third semester.
Three lines of deepening
You will be able to expand your knowledge in any of the following areas: digital marketing, business management, and communication and advertising.
Prácticas Profesionales
La Práctica Profesional, es un requisito de todos los programas de pregrado de la Universidad EAN, tiene una duración de un semestre académico y cumple con los requerimientos establecidos de Contrato de Aprendizaje (Ley 789 de 2002).
Es un espacio académico que se desarrolla en empresas o entidades dentro y fuera del país, donde el estudiante logrará incorporar en un contexto real, los conocimientos, habilidades y destrezas aprendidas a lo largo de su formación profesional, así como obtener nuevos conocimientos y potencializar sus competencias.
Admissions
Curriculum
Primer semestre
- Fundamentos de mercadeo
- Introducción a la administración
- Idioma I
- Cultura del emprendimiento I
- Competencias comunicativas
- Pensamiento lógico matemático
Segundo semestre
- Services Marketing
- Marketing and advertising communications
- Shopping behaviour
- Principios de economía
- Idioma II
- Estructura de pensamiento complejo
Tercer semestre
- Customer Relationship Management
- Neuromarketing and consumer behavior
- Diferential calculus
- Matemáticas financieras
- Cultura del emprendimiento II
- Idioma III
- Estadística descriptiva
Cuarto semestre
- Price management and revenue management
- Probabilidad y estadística
- Contabilidad financiera
- Cultura del emprendimiento III
- Idioma IV
- Colombian political constitution and sustainability
- Seminario de investigación
Quinto semestre
- Product and category management
- Investigación de mercados
- Análisis de la información financiera
- Principios de microeconomía
- Contexto geopolítico
Sexto semestre
- Strategic marketing and marketing planning
- Strategic sales management
- Costos y presupuestos
- Principios de macroeconomía
- Sociohumanística y cultura I
- Sociohumanística y cultura II
- Electiva I
Séptimo semestre
- International Marketing (in English)
- Digital Marketing and E-Commerce (in English)
- Gerencia estratégica
- Logistics and International Physical Distribution (in English)
- Electiva II
Octavo semestre
- Point of sale marketing
- Data Mining and business intelligence
- Práctica profesional
- Electiva III
- Electiva IV
Program Outcome
What does a professional in Marketing and Commercial Strategy do and what does he/she do?
Habilidades
- Design and implement marketing strategies.
- Solve communication problems, in order to improve the productivity and competitiveness of organizations.
- Lead marketing projects related to the development, launch, positioning and commercialization of products, services and ideas.
- Lead communication processes in the organization and in its environment.
- Analyze different sources of market information for various types of industries, through the correct application of technological tools.
- Liderar proyectos de emprendimiento e intraemprendimiento que generen valor económico, ambiental y social.
Perfil ocupacional
- Inteligencia de negocios.
- Marketing.
- Investigación de mercados.
- Publicidad.
- Marketing digital.
- Communications.
- Ventas.