Master in Electronic Commerce
Online
Master degree
DURATION
3 semesters
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning, On-Campus
Key Summary
About : The Master in Electronic Commerce focuses on equipping students with the skills needed to succeed in the rapidly evolving digital marketplace. This program covers key aspects of e-commerce, including technology, marketing, and strategic planning. Courses are designed to blend theoretical knowledge with practical applications, preparing graduates for real-world challenges in the e-commerce sector.
Career Outcomes : Graduates can pursue various career paths in the digital economy. Potential roles include e-commerce manager, digital marketing specialist, and business analyst. This program aims to prepare students for success in roles that require expertise in online business strategies and technology integration.
It is the only Master's Degree in Electronic Commerce in Colombia and South America.
Why study the Master's Degree in Electronic Commerce at Ean ?
It is the only Master's Degree in Electronic Commerce in Colombia and South America. Graduates of this master's degree will have special skills applied to e-Commerce: Soft Skills, Analytical Skills (data skills) and Management Skills (power skills).
The COVID19 pandemic showed that no business can depend solely on its physical sales, which is why studying a master's degree in electronic commerce is a differentiating aspect for any professional in the marketing or sales area.
Razones para estudiar el programa en la Universidad EAN
- The Master of Electronic Commerce offers a deep understanding of digital business strategies, strategic marketing and omnichannel business management, crucial in today's global economy.
- Modules on e-commerce management, innovative thinking and emerging trends train you to lead cutting-edge e-commerce projects.
- Emphasis is placed on practical skills in UX Design (User Experience Design), digital platforms, logistics, payment methods and cybersecurity, essential for the effective operation of electronic commerce.
- Various tools are taught for managing customer relationships and analytics, essential for optimizing digital businesses.
Duracion
- Presencial: 1.5 años (3 semestres)
- Virtual: 1.5 años (3 semestres)
Presencial-Virtual
Semestre 1
- Sustainable Digital Business Models
- Dirección de Mercadeo Estratégico
- Omnichannel Commercial Management
- Electiva I
- Oportunidades para el Emprendimiento Sostenible
Semestre 2
- Gerencia Sostenible
- Electiva II
- Comprehensive Management for Electronic Commerce
- Innovative Thinking and Trends Applied to Electronic Commerce
Semestre 3
- Electronic Commerce Enablers I
- Electronic Commerce Enablers II
- Customer Relationship and Experience Management (CRM and CEM)
- Metrics and Analytics in Electronic Commerce
- Seminario de Investigación
- Trabajo de Grado
¿Qué hace y en qué se desempeña un graduado de la Maestría en Comercio Electrónico?
Habilidades
- E-Commerce Project Management: you will be able to conceptualize, design and lead the implementation of e-commerce projects, guaranteeing their sustainability and innovation.
- Commercial Strategy and Management: you will have the ability to formulate effective commercial strategies that drive the organization's objectives, taking full advantage of information and communication technologies (ICT).
- Human Resources Administration: you will have the ability to direct and manage work teams with a technical and commercial profile, optimizing performance and promoting the productive and harmonious work environment that a digital business requires.
- Business Mindset and Adaptability: ability to face and adapt to uncertain and changing business environments, maintaining an entrepreneurial and resilient mindset.
- Ethics and Responsible Consumption: you will be able to promote and encourage responsible and ethical consumption practices, guaranteeing profitability and at the same time protecting the interests of consumers and the environment.
Perfil ocupacional
- Electronic Commerce Director (E-commerce Manager): direct and coordinate a company's e-commerce activities, designing and implementing strategies to increase online sales.
- Electronic Commerce Project Manager (E-commerce Project Manager): lead specific projects within the field of electronic commerce, ensuring their effective and timely execution.
- User Experience Manager (UX Analyst): UX Design skills to optimize the user experience on the company's e-commerce platform.
- E-commerce Operations Manager: supervise the daily operations of the e-commerce platform, including logistics, payment methods and cybersecurity.
- Customer Relationship Management Specialist (CRM Specialist): customer relationship management in omnichannel businesses, using CRM tools to improve customer experience and increase customer retention and loyalty.