Maestría en Mercadeo Digital
Online
Master degree
DURATION
3 semesters
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning, On-Campus
Key Summary
Lead strategies in digital media! Position brands through effective management of digital advertising and web analytics. Use ICT to connect with consumers and be a value generator for any company.
Why study the Master's Degree in Digital Marketing at Ean ?
Would you like to influence consumer decisions using technology? Acquire the technical, tactical and strategic skills to perform in the changing digital world. Become a highly qualified and in-demand professional in the field of digital marketing that contributes to meeting the business objectives of any organization.
Additionally, our master's degree is the only master's degree in marketing from a High Quality Accredited University in Colombia with an emphasis on digital and data analysis. Therefore, graduates of this master's degree will have quantitative skills superior to those of any other marketing professional.
This master's degree provides the necessary preparation for 4 of the most appreciated certifications in the industry (Google Ads, Semrush, Hubspot, and Facebook/Meta Blueprint).
Reasons to study the program
- Studying a master's degree in Digital Marketing provides essential skills to navigate the changing digital world.
- With a deep understanding of marketing strategies, integrated communications and marketing planning, you can achieve effective positioning and profitability objectives.
- You learn about digital advertising, search engine marketing and social networks, which optimizes traffic and online visibility.
- Explore content marketing, influence and e-commerce, expanding capabilities to attract customers and generate value.
- Add competencies in metrics and analytics to evaluate the performance of digital campaigns.
- Emphasizes sustainable entrepreneurship and research, strengthening problem-solving skills and preparing you for the digital future.
Duracion
- In-person: 1.5 years (3 semesters)
- Virtual: 1.5 years (3 semesters)
In-person-Virtual
Semestre 1
- Sustainability from Consumer Analysis
- Integrated Marketing Communications
- Strategic Marketing Management
- Electiva I
- Opportunities for Sustainable Entrepreneurship
Semestre 2
- Sustainable Management
- Electiva II
- Marketing Planning
- Publicidad Digital
Semestre 3
- Search Engine Marketing and Social Networks
- Content and Influence Marketing
- Comercio Electrónico
- Metrics and Analytics in Digital Marketing
- Seminario de Investigación
- Trabajo de Grado
What does a graduate of the Master's in Digital Marketing do and what does he do?
Habilidades
- Leadership and strategic formulation: ability to lead and develop strategic marketing projects, making decisions based on macro-business strategies and data analysis.
- Management and analysis of consumer behavior: ability to use modern technologies to understand the consumer and their customers, and to define the positioning of a product or service.
- Problem analysis and marketing-oriented solutions: ability to identify and analyze commercial and marketing problems, offering solutions based on ICT.
- Creation and management of new business opportunities: competence to identify new business opportunities, market segments, and generate business ideas that have a positive impact on the organization or on your own venture.
Perfil ocupacional
- Digital Marketing Director: Responsible for leading and coordinating all digital marketing efforts of an organization, including SEO, SEM, email marketing, social media strategies, etc.
- Digital Analytics Specialist: This professional uses data and metrics to evaluate the performance of digital strategies, optimizing digital marketing tactics based on their analysis.
- Digital Marketing Consultant: Advisor who helps companies develop and implement digital marketing strategies to increase their online visibility, attract customers and improve sales.
- Content and Social Media Manager: Responsible for creating, managing and optimizing content for social media platforms, blogs, websites and other digital channels.
- Director of Marketing Strategy: Responsible for defining and leading the company's long-term marketing strategies, with a focus on continuous improvement and maximizing return on investment.
- SEO/SEM Specialist: This professional is responsible for search engine optimization and managing all SEO and SEM activities, including keyword strategy, implementation, tracking, and optimization.
- Digital Product Manager: Responsible for the strategy, development and launch of digital products, as well as the management of their life cycle.
