EAE Business School Barcelona

Master in Marketing and Sales Management

Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.

With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.

Key Points

1. Efficiency

Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.

2. Vision

Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.

3. Strategy

Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.