EAE Business School Barcelona

Master in Digital Marketing & Growth Hacking

With EAE Barcelona’s Master in Digital Marketing & Growth Hacking, you will gain a command of tools, processes, psychology and data. You will learn to optimize performance, maximize value, generate greater impact and achieve better results in less time, as well as place the focus on the user experience. You will discover the potential of electronic commerce and marketplaces with a UX perspective.

On the Master, you will also learn to apply Artificial Intelligence to boost your content, acquisition and loyalty campaigns.

The program focuses on key factors that will boost your career, covering everything from data analytics and search engine optimization right through to advanced content marketing strategies and online advertising. Moreover, you will acquire the skills needed to create impactful products that generate greater interest and commitment from your audience.

The program’s fully practical approach gives participants the chance to work on projects in real settings in order to acquire valuable skills and up-to-date knowledge of the industry that enable them to help companies achieve long-term sustainable growth.

Key Points

AI for Marketing

Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.

Google Certifications and Other Tools

You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.

Growth Funnel & UX

You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.