EAE Madrid

Master in Marketing Management in Fashion and Beauty

The appearance of more demanding consumers, as well as digitization, new technologies and the movement for sustainability, means that companies and brands are working on effective solutions for the business.

Given this current and changing environment, the Master in Fashion and Beauty Marketing Management is designed to offer a strategic vision of the dynamic opportunities offered by the fashion and beauty industry.

During the program, with a practical, creative and innovative approach, the entire structure that makes up this sector is studied in depth, as well as the main players, and we will work on how to identify a competitive advantage to prepare and implement the marketing plan, adapting it to the needs of different businesses.

In this context, it is a challenge to maintain competitiveness and, therefore, you will train with experts who experience these situations on a day-to-day basis in their companies, seeking constant solutions to real cases.

Reasons to study this master:

• Practical approach: You will learn day by day with pioneering experts during the program, obtaining decision-making skills and abilities through real practical cases.
• Tools for the digital world: You will work, day by day, together with our faculty, in tools such as CRM and with technological software to carry out mailing campaigns, as well as programmatic, creation of e-commerce, marketplaces, etc. Learning all the keys to take your business to success.
• Global vision of the world of fashion and beauty: You will deeply understand the keys to the business and its international challenges through a vision of various sectors that make up the world of fashion: cosmetics, leisure and services.
• Omnichannel: You will develop a deeper understanding of the omnichannel sales strategy: online, physical store, as well as social media.
• Business Networking: With EAE Madrid you will have the opportunity to expand your network of contacts. During your day to day you will be in contact both with expert professionals and with your own colleagues and you will meet executives from companies such as L'Oreal, LVMH, Tous, Gucci and Suarez, among many others.