EAE Madrid

Master in Digital Marketing & E-Commerce

Consumers and the way they consume are constantly changing, so brands have to be prepared to offer what their customers demand. The digital ecosystem is a hugely valuable platform for doing business in an innovative way. As a result, there is an ever-increasing demand in the labour market for profiles with effective skills and knowledge in the digital environment.

The time of Digital Marketing is now. Companies need dynamic, proactive, professionals with a great capacity for adaptation.

With this in mind, the Master in Digital Marketing & E-commerce of EAE Business School Madrid equips you to capitalize on the new opportunities presented by the digital world, using techniques and tools that enable us to connect with the interests of modern consumers.

We help you drive the change and develop a global strategy that gives you insight into all the strategic and operation aspects, alongside lecturers who boast extensive experience in the digital sector, with a practical methodology and a professional focus.

Reasons to take the Master in Digital Marketing & E-Commerce

• Tools for the digital world: You will work alongside our faculty every day to gain insight into tools such as CRM and the technological software to run mailing campaigns, as well as programming, e-commerce creation, marketplaces, etc., learning all the key factors to launch your business successfully.
• A world filled with possibilities: The digital environment reaches everywhere and you can take your business, brand or products anywhere in the world at any time.
• Digit-all: You will gain a command of all aspects of digital communication, from commercial planning all the way through to customer acquisition and loyalty building. A holistic overview.
• Faculty of sector professionals: Throughout the program, you will be accompanied by lecturers who are professionals from leading companies in the sector, giving you the chance to evolve alongside them and learn to set yourself apart and boost your profile for the future.
• Networking: Take full advantage of the opportunity to expand your network of contacts through conferences with company executives specializing in the field of marketing, as well as with your lecturers and classmates throughout the program.
• True Potential Experience: Enjoy an experience that combines the Master in Digital Marketing & E-Commerce with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.

Degree

On successful completion of your program, you will receive a double qualification: the Master in Digital Marketing & E-commerce from EAE Business School and Master in Digital Marketing & E-commerce by the Universidad Internacional de la Empresa (UNIE)