EADA Business School, Executive Education
Online Master in Artificial Intelligence for Digital Marketing
Barcelona, Spain
MA
DURATION
12 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
Apr 2026
TUITION FEES
EUR 17,500 *
STUDY FORMAT
Distance Learning, Blended
* blended option | € 16,500 online option
The Online Master in Artificial Intelligence for Digital Marketing prepares professionals to lead marketing in a data-driven, automated and highly competitive digital environment. The programme combines strategic marketing vision with advanced artificial intelligence applications, enabling participants to design smarter campaigns, personalize customer experiences and optimize performance across digital channels.
Participants learn through a hands-on, experiential approach that blends marketing fundamentals, strategic thinking and the practical use of AI technologies shaping today’s digital ecosystem. The programme is delivered by a combination of academic and professional faculty, ensuring a balance between conceptual understanding and real-world application.
Beyond technical expertise, the master focuses on developing strategic marketers and future leaders, strengthening analytical thinking, decision-making and leadership capabilities within an international and collaborative learning environment.
Why choose EADA?
- Global perspective: Learn in an international environment alongside participants from diverse professional and cultural backgrounds, gaining a broad understanding of global digital marketing dynamics.
- Cutting-edge specialization in AI for Marketing: Develop in-demand skills at the intersection of artificial intelligence and digital marketing, including automation, predictive analytics, personalization and AI-driven content creation.
- Innovative learning methodology: Learn by doing through real business cases, practical projects, simulations and applied exercises that translate AI and marketing theory into actionable skills.
- Holistic professional development: The programme goes beyond technical knowledge, with a strong focus on leadership development, strategic thinking and ethical decision-making in AI-driven environments.
- Small group learning and personalized support: Small class sizes foster interaction, collaboration and personalized feedback, supported by continuous academic and technical assistance from EADA’s programme team.
- Residential training module (blended option): Participants may attend a residential module at EADA’s Training Centre in Collbató, a unique space dedicated to leadership development, experiential learning and networking.
- International recognition and degree: Participants who successfully complete the programme are awarded the Master in Artificial Intelligence for Digital Marketing, a degree designed to meet the evolving demands of the global digital marketing landscape.
This program is aimed at marketing professionals, digital strategists, consultants, and managers who want to master the use of artificial intelligence to transform the way brands relate to customers.
At EADA Business School, we offer a range of discounts, scholarships and financing options so you can enrol in any of our programmes stress-free.
Discounts
Early-Bird Discounts: Complete your matriculation process before the end of the enrolment period* to become eligible for early-bird discounts.
Other Discounts: EADA alumni are eligible for discounts depending on the programme previously completed.
Scholarships
- Scholarships for Women
- Entrepreneurship Scholarship
- Scholarship for Persons with Disabilities
- Third Sector Scholarship
- EADA Foundation Scholarships
- Talent Scholarships
- Elite Sports Person Scholarship
EADA scholarships are awarded by the Scholarship Committee. It processes the applications and establishes the amount to be awarded. Decisions are based on the applicant's professional profile, personal circumstances, income level and current employment status as well the number of applications received and available funding
Block 1: Strategic Management
Objective: To provide participants with a solid understanding of strategic business concepts, strengthening decision-making capabilities in competitive and dynamic environments.
- Analysis of the competitive environment
- Understanding industry dynamics and strategic adaptation
- Development and evaluation of business strategies
- Creation of sustainable competitive advantage
Block 2: Foundations of AI & Generative AI in Marketing
Objective: To understand how Artificial Intelligence and Generative AI models work and how to apply them strategically to transform marketing and business performance.
- Fundamentals of Machine Learning, NLP and Large Language Models (LLMs)
- Practical applications of AI and GenAI in marketing strategy
- Customer-centric decision-making powered by AI
- Strategic use of AI from planning to business impact
Block 3: Customer Intelligence & AI-Based Segmentation
Objective: To leverage AI to deeply understand customer behaviour and design personalized, high-impact customer experiences.
- Predictive models for demand, churn and customer lifetime value (LTV)
- AI-driven customer segmentation and buyer persona clustering
- AI-generated customer journey mapping
- Data-driven customer insight for strategic decision-making
Block 4: Content Creation & Brand Messaging with Generative AI
Objective: To design and manage impactful content and brand messaging across channels using Generative AI tools.
- Prompt design for AI-generated copy, images and videos
- Content strategy and editorial calendar planning
- SEO and SEM insights applied to content creation
- Social listening, reputation management and community engagement
Block 5: Campaign Automation & Optimization
Objective: To plan, execute and optimize multichannel marketing campaigns using AI-driven automation and performance optimization.
- AI-powered campaign orchestration across channels
- Marketing automation workflows (email, social, display, RTB)
- A/B testing and continuous optimization
- Budget optimization through predictive growth strategies
Block 6: AI Marketing Analytics & Forecasting
Objective: To transform marketing data into actionable insights through advanced analytics, forecasting and performance measurement.
- Intelligent dashboards and data storytelling
- Sales, demand and churn forecasting
- Automated reporting using Generative AI
- Conversion rate optimization (CRO) supported by data and computer vision
Block 7: Leadership and Managerial Skills
Objective: To develop leadership capabilities required to manage teams, drive change and lead in technology-driven environments.
- Self-awareness, cognitive styles and behavioural patterns
- Foundations of personal and professional leadership
- Leadership models: situational, authentic and trust-based leadership
- Communication as a core leadership tool
- Development and leadership of high-performing teams
Block 8: Personalization at Scale & Recommendation Engines
Objective: To design and implement personalization strategies and recommendation systems that enhance customer engagement and loyalty.
- Recommendation engines for digital and physical environments
- Omnichannel personalization strategies
- AI-driven customer experience optimization
- Revenue growth through personalized interactions
Block 9: AI Stack & No-Code Integration
Objective: To integrate AI solutions into business processes quickly and efficiently using no-code tools and platforms.
- AI stack overview and business integration
- No-code workflows and API-based connections
- Integration with CRM, ERP and marketing platforms
- Automation of end-to-end customer journeys
Block 10: AI Strategy, Ethics & Global Trends
Objective: To define responsible, ethical and future-ready AI strategies aligned with global trends and business objectives.
- AI strategy design and digital roadmapping
- Ethical AI, privacy and responsible data use
- Governance, transparency and trust in AI systems
- Global trends in hyperautomation and personal AI
- Understand how artificial intelligence, generative models and machine learning are reshaping key marketing functions such as segmentation, content creation, personalization, and campaign optimization.
- Design and execute AI-powered marketing strategies that are customer-centric, data-driven and focused on measurable impact.
- Master leading tools and platforms including ChatGPT, Jasper, Google Ads, GA4, HubSpot, Semrush, and Zapier to automate campaigns, create content, and optimise digital performance.
- Build and integrate AI-based systems for analytics, customer journey mapping, recommendation engines, and no-code marketing operations.
- Gain industry-recognised certifications while developing a hands-on portfolio of real-world projects and intelligent marketing solutions
- Strengthen strategic thinking, digital leadership and innovation skills to lead marketing transformation in diverse, fast-evolving environments.
Graduates of the Master in Artificial Intelligence for Digital Marketing will be equipped to take on high-impact roles at the intersection of marketing, data, and technology.
Possible career paths include:
- Digital Marketing Manager
- Marketing Automation Specialist
- CRM & Customer Experience Manager
- Growth Marketing Lead
- Marketing Data Analyst
- Chief Marketing Technologist
- AI Marketing Strategist
- Head of Performance & Analytics
- Martech Product Owner