EADA Business School, Executive Education
Master en Dirección y Transformación Digital de Empresas on line
Barcelona, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning, Blended
Key Summary
The Online Master in Business Management and Digital Transformation, delivered entirely in Spanish, prepares professionals to understand, design and lead digital transformation initiatives that address the challenges of today’s business environment. Participants gain insights into the impact of new technologies, sustainability trends and disruptive business models on organisations, learning how to redesign work processes and adapt products and services for the digital era. EADA
The programme combines theoretical foundations with practical applications and current methodologies, helping participants develop the digital mindset and managerial skills necessary to lead teams and organisational change. The curriculum emphasises digital strategy, agile frameworks, data-driven approaches and innovation models that support long-term sustainability and competitiveness.
In addition to technical knowledge, the master strengthens leadership, communication and decision-making capabilities so that participants can confidently manage the complexities of digital transformation projects and drive measurable business impact.
Why choose EADA?
- Personalisation and close faculty interaction: The programme maintains small groups to foster participation and direct engagement with professors, maximising the learning experience.
- Continuous support: EADA’s programme team provides academic and technical assistance throughout the learning journey, helping participants focus on their development.
- Executive coaching: Participants receive three executive coaching sessions with ICF-certified coaches to support their professional development and enhance leadership effectiveness.
- Blended option with residential module: A residential module at EADA’s Training Centre allows for immersive leadership and peer-to-peer learning experiences.
This Master has been designed for professionals who need a clear business vision of how today’s companies are changing due to digital transformation, sustainability, new economies, disruptive models and new management methodologies, as well as for those who need to develop leadership skills to guide their teams.
At EADA Business School, we offer a range of discounts, scholarships and financing options so you can enrol in any of our programmes stress-free.
Discounts
Early-Bird Discounts: Complete your matriculation process before the end of the enrolment period* to become eligible for early-bird discounts.
Other Discounts: EADA alumni are eligible for discounts depending on the programme previously completed.
Scholarships
- Scholarships for Women
- Entrepreneurship Scholarship
- Scholarship for Persons with Disabilities
- Third Sector Scholarship
- EADA Foundation Scholarships
- Talent Scholarships
- Elite Sports Person Scholarship
EADA scholarships are awarded by the Scholarship Committee. It processes the applications and establishes the amount to be awarded. Decisions are based on the applicant's professional profile, personal circumstances, income level and current employment status as well the number of applications received and available funding
Block 1: Strategic Management
Objective: To develop a strategic understanding of business environments and build frameworks for strategic advantage.
- Competitive environment analysis
- Sector dynamics and strategy adaptation
- Business strategy development and evaluation
- Creating sustainable competitive advantage
Block 2: Digital Transformation and Change Management
Objective: To understand the key elements of digital transformation and how to manage organisational change.
- New digital technologies
- Fourth industrial revolution fundamentals
- Change management in technological projects and organisational change
- Digital maturity self-assessment
Block 3: Digital Marketing and e-Commerce
Objective: To master digital strategies that enhance customer engagement and drive measurable outcomes.
- Omnichannel marketing paradigm
- Data analytics and management
- Content management and consumer decision journey
- Metrics and KPIs for digital success
- Building a modern digital marketing plan
Block 4: Artificial Intelligence as a Strategic Tool
Objective: To understand practical AI fundamentals and apply them to strategic decision-making.
- Understanding how AI works functionally
- Supporting executives in AI adoption decisions
- Cost, staffing and implementation considerations for AI projects
- Ensuring business impact from AI deployment
Block 5: Data-Driven Strategies
Objective: To develop competencies in data-driven business models and basic data science concepts.
- Data-driven economy insights
- Fundamentals of data science and statistical models
- Relevance of disruptive data technologies like machine learning and AI
Block 6: Agile Methodologies for Projects, Teams and Organisations
Objective: To apply agile principles in project and organisational contexts to foster adaptability and team performance.
- Agile and VUCA environments
- Scrum and Kanban in practice
- Organisational agility models
- Managing agile teams and motivating high performance
Block 7: Economic Management – Finance for Leaders
Objective: To analyse financial information that supports strategy and decision-making.
- Financial statement analysis
- Economic and financial diagnosis
- Cost structure and variable/fixed cost understanding
- Profitability and viability calculations
Block 8: Disruptive Innovation and Sustainable New Business
Objective: To learn how innovation and sustainability shape competitive business strategies.
- Sustainable business trends
- Open innovation and resource allocation
- Disruptive technologies and business intelligence
- Social responsibility and business model impact
Block 9: Fintechs
Objective: To explore the impact of financial technologies in modern business and organisational contexts.
- Key disruptive technologies in finance
- Overview of FinTech verticals
- Functioning of investment platforms and financial innovation
Block 10: Leadership and Management Skills
Objective: To strengthen personal leadership, team leadership and advanced managerial capabilities.
- Self-awareness and cognitive styles
- Foundations of personal leadership development
- Leadership models and trust-based leadership
- Communication and high-performance team leadership
Final Project
Objective: To integrate and apply learning in a real business context, demonstrating measurable impact.
- Project carried out across the entire programme
- Final assessment of learning transfer
- Consolidation of strategic transformation competencies
- Graduates will be able to understand how digital technologies and the broader digital context impact business operations and customer behaviour.
- They will know how to redesign work processes and adapt products and services to new digital realities.
- Participants will apply agile, data-driven and innovation frameworks to lead transformation and enhance organisational competitiveness.
- They will develop strategic digital marketing, e-commerce and leadership capabilities to manage cross-functional teams and drive change.
- Graduates will integrate sustainability and disruptive innovation into business strategy through informed decision-making.
Graduates of the Online Master in Business Management and Digital Transformation are prepared to take on leadership roles in organisations undergoing digital change.
Thanks to a strong foundation in strategy, digital transformation, agile methods and data-driven thinking, participants will be equipped for roles such as:
- Digital Transformation Manager
- Business Innovation Leader
- Strategic Project Manager
- E-Commerce and Digital Strategy Lead
- Data-Driven Strategy Consultant
- Agile Team and Operations Manager
- FinTech and Technology Business Analyst
- Sustainability and Innovation Strategist
- Organisational Change Leader
- Digital Business Consultant
