Estonian Academy of Arts

Master of Interaction Design

Interaction Design MA - online info session on January 27. More info and registration here.

Interaction Design deals with how we interact with the world around us, focusing on experiences, digital products, and services.

The ongoing revolution of technology has increased our need for new experiences, systems, and products. Interaction designers aim to create the future that adds value to people’s lives by focusing on humans, their needs, behaviours, and values, and also taking into consideration the environment around us.

We Create the Future

The breakneck advances in technology have led us to the brink of the next industrial revolution, and for the first time in recent history, no one has any idea what the future is going to look like. We, interaction designers, are positioned right in the center of this transformation: it is in our hands to take the lead and create the technology-entangled future that is based on human values, needs, and behaviours.

We Focus on Humans

Technology is becoming omnivalent, intelligent, and emotional. No longer a tool to pick up and use, it is starting to fulfill its premise by augmenting our abilities as human beings. So we are no longer designing the technology, but rather the relationship we have with it. This relationship has to be meaningful, valuable, and manageable. It will have its ups and downs, excitements and bores, it will start, evolve, and end. All this has to be catered for from the human perspective.

The world we are designing for is developing extremely fast. We are not — we resist, adapt, and eventually embrace change. Thus, we must take human beings as the unchanging cornerstone, the basis on which to build our designer attitude, approach, and methodology. At IxD.ma, the study plan is human-centered, but it has its finger on the pulse, quickly adapting to the world, and always looking into the future.

We are the innovators for the human-centered future, and beyond.

But human-centered design is no longer enough. In order to sustain or enhance our living standards after generations of exploitation, we have to look beyond human needs and values when designing the objects and services of tomorrow. We have to consider those of the planet. As interaction designers, we have a great impact on how people interact with the world around them; we are able to shape the human perception, even values and behaviours. Creating a positive future is in the hands of designers.

By designers to designers

The IxD.ma was established by top industry experts in the country, with input from top design teams from across the Globe, on the notion that design is about creating options. We, the designers, are mediators who are building the future by unlocking new possibilities. We don’t really know if our concepts are going to make people eat healthier, donate more, or spend smarter. But we have created well-informed possibilities for these changes to happen.