Digital Marketing Specialist Certificate
Online
Certificate
DURATION
6 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
The field of digital marketing is always changing. Duke's Digital Marketing Specialist program teaches you foundational and advanced marketing methodologies and how to leverage the latest industry technologies. Through our program, you'll gain practical experience through live, interactive sessions, real-world case studies, and hands-on utilization of more than 30 digital marketing tools.
Through over 20 projects and case studies combined, you'll acquire the skills necessary to excel in the ever-changing world of digital marketing. Our program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, and marketing automation. Those who complete all requirements earn a Duke University certificate and leave the program with an expansive knowledge of digital marketing strategy, tactics, and emerging trends.
We aim to prepare our learners for a fast-paced digital world. Students must master the curriculum in each of the beginner, intermediate, and advanced courses. Each course description below will list the criteria by which mastery is measured for that particular course. Additionally, projects are not required.
Free 7-day trial
Gain access to the first three beginner-level courses of our Digital Marketing Specialist program during this week-long trial of the program.
Why choose the Duke Digital Media and Marketing Certificate program?
- Students will earn a certificate exclusively branded and issued by Duke University.
- Students can earn their certificate in 6 months.
- The program is also aligned to Google Ads, Google Analytics, and Microsoft Bing certification exams.
- Delivers one of the most comprehensive, non-credit programs available.
- Provides the flexibility to learn on a mobile app for learning on the go, downloadable content, and offline viewing.
- Offers hands-on projects for practical learning.
- Includes study guides and instructional slides for most course modules.
- Successful graduates can earn an additional 6 months of access immediately upon program completion. Access will begin concurrently via Duke Continuing Studies.
Step 1 - Beginner Courses
Digital Marketing Foundations Course
Understand the basics of digital marketing with this introductory course. This course gives a complete overview of the current trends of digital marketing in today’s increasingly digital landscape. It walks you through the basics of digital marketing along with the background of the concepts. The course covers the basics of digital marketing concepts like SEO, SEM, Content Marketing, Email Marketing, Mobile Marketing, Web Analytics, and Conversion Optimization.
Website Creation: Building a Strong Online Foundation
Start your journey with this course of website creation with WordPress. In this course, you will learn how to launch your website to promote your business.
Digital Marketing Landscape: Navigating the Ever-changing Landscape
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4Ps of digital marketing, influencer marketing, voice search, and more.
Behavioral Marketing: Understanding the Customer
Go through the basics of behavioral marketing and understand behavioral analytics in this course. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Step 2 - Intermediate Courses
Search Engine Optimization: Unleash the Power of Organic Visibility
Understand the importance of SEO in this course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher on search engines, and learn how to analyze competitors.
Search Engine Marketing: Targeted Campaigns for Maximum Reach
Learn how paid ads work with the help of keyword research. You will learn about different types of bidding strategies in-depth while keeping B2B & B2C channels in mind.
Social Media Marketing: Engaging Customers and Building Brand Advocacy
In this course, understand the need for social media channels, learn how to select the right content type in context for the right social media channels, and the importance of social media in e-commerce.
Step 3 - Advanced Courses
Email Marketing: Leveraging the Power of Personalized Communication
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase the conversion rate.
Mobile Marketing: Capturing Audiences in the Mobile ERA
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Content Strategy: Crafting Compelling Messages for Success
Learn about content research strategies and tools to design the right content (graphics, videos) from the social media channels’ point of view in this course. You will also learn how to define the goals and objectives at every stage of the marketing funnel using the right informative content.
Strategies for Paid Campaigns: Maximizing ROI
Learn how to do a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and their design strategies based on the business/domain.
Analytics, Roi, and Evaluation: Measuring Success in the Digital Age
Learn about all different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
AI, Automation, and Emerging Technology: Harnessing Innovation for Digital Marketing
Learn how AI automates digital marketing and increases performance in this course. You will also learn about emerging technologies like auto chat and voice search.
Step 4 - Optional Courses
Choose 1 of the 4 modules below
B2B Marketing
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B clients.
E-commerce Listing
Learn the basics of the e-commerce listing process. Learn how to promote your product and provide after-sales support.
Blogging
Learn how to create and maintain a blog for promotion and user interaction in this course.
Affiliate Marketing
Learn the basics of affiliate marketing and how to use it to promote your business efficiently.
*We reserve the right to alter the format, schedule, and all other details of the program. This course list is subject to change at any time.
There are no courses open for enrollment at this time.
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