Duke Kunshan University

Behavioral Science With Tracks in Psychology and Neuroscience

The new field of behavioral science seeks to understand how humans think and act within their environments and how policies can shape that behavior. For example, research showing the power of default options on decision making has led to the introduction of “opt-out” policies for decisions like becoming an organ donor or contributing to one’s retirement account, leading to marked increases in participation (e.g., millions of newly eligible organ donors). Across many institutions – governmental, educational, and corporate – effective interventions rely on an understanding of human behavior. Behavioral science has been commonly applied to problems in marketing, health science, financial investing, charitable giving, human factors and environmental design, and education.