Behavioral Science With Tracks in Psychology and Neuroscience
Suzhou, China
Course
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The Behavioral Science master's programme with tracks in Psychology and Neuroscience at Duke Kunshan University examines how people think and act in environments and how policy shapes behavior. It covers decision-making, nudges and default effects (like opt-out organ donation and retirement enrollment), cognitive neuroscience, psychology, behavioral interventions, and data analysis for public, private, nonprofit sectors. The Sino‑American partnership lets you study behavioral science in a China-focused context.
Career Outcomes:
Potential careers: behavioral scientist, policy analyst, UX researcher, behavioral economist, marketing strategist, public health program designer, data analyst, consultant, and neuroscience researcher—roles in government, NGOs, tech, healthcare, finance and academia.
The new field of behavioral science seeks to understand how humans think and act within their environments and how policies can shape that behavior. For example, research showing the power of default options on decision making has led to the introduction of “opt-out” policies for decisions like becoming an organ donor or contributing to one’s retirement account, leading to marked increases in participation (e.g., millions of newly eligible organ donors). Across many institutions – governmental, educational, and corporate – effective interventions rely on an understanding of human behavior. Behavioral science has been commonly applied to problems in marketing, health science, financial investing, charitable giving, human factors and environmental design, and education.
