MBA - Integrated Marketing Communications (IMC)
Bangkok, Thailand
MBA
DURATION
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The MBA in Integrated Marketing Communications (IMC) combines business administration and IMC to build managerial communication skills for executives. The international programme in Thailand covers Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, consumer behavior, customer database and interactive marketing, creativity, innovation. It trains strategic marketing, consumer insights, branding, digital and database marketing.
Career Outcomes: Graduates can pursue roles in marketing, communications and management. Typical careers include Marketing Manager, Brand Manager, Digital Marketing Manager and Customer Relationship Manager. Employers include agencies, corporate marketing, digital firms and consultancies; roles involve campaign planning, media strategy, CRM and content development.
Program Objectives: The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive. The program is the only international program in Thailand which combines the business administration and integrated marketing communications disciplines. The skills and knowledge obtained while attending this program are essential for one to excel in today’s marketplace. Specific courses in IMC program include Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, Consumer Behavior Insights, Customer Database and Interactive Marketing and Business Creativity and Innovation.
